Here at Fixate.io, our goal is to provide our customers with specialized, reliable, and practical content that will attract customers with domain expertise. Scientific and technical audiences have no tolerance for bunk, so most traditional marketing practices must be thrown out the window. Client-generated content…
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A few months back, the Fixate.io team introduced the conversation share of voice (SOV) metric to measure influencer marketing impact through share of voice and engagement via Fixate’s Re:each platform. In this post, we introduce our next set of rankings for the conversation topic area…
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A problem found in calculating share of voice is the lack of (or abundance of) meaningful data in which to measure the impact of a vendor or product. When the conversation is new, small, narrow, or lacks participants, controlling it will not be too difficult…
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Often the unintended consequences of a big event for a technical company are unrelated to the values, mission, or purpose of the company. These can include: Acquisitions Change of position Outages or product malfunctions An excellent or controversial blog These events, both positive and negative,…
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Meltwater is a media intelligence company that provides media monitoring and social media monitoring to help companies grow and build their brands. https://www.meltwater.com/ In order to optimize a company’s reach and presence in the media world, real-time analytic tools are needed to accurately measure how…
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A few weeks back, the Fixate.io team introduced a metric to measure influencer marketing impact through share of voice and engagement via Fixate’s Re:each platform. In this post, we introduce our next set of rankings in the topic area of “microservices.” Remember that scene in…
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A few weeks back, the Fixate.io team introduced a metric to measure influencer marketing impact through share of voice and engagement via Fixate’s Re:each platform. In this post, we introduce our next set of rankings in the topic area of “Application Performance Monitoring,” or APM:…
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