What about the developer? Have you ever wondered about the developer experience of your advertising? If you are marketing to developers, you absolutely should. Our goal with “Meet the Developer” series is to give you, the marketer, insight into individual developers. Meet the people behind…
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Introduction Of course, YOU aren’t just feature and functionality. You are a unique person with qualities that set you apart from everyone else. But is the story you are telling your customers about your product just feature and functionality? If so, you are missing a…
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Introduction Developer relations (DevRel), once waning, is back in vogue, and often in surprising companies. As companies try to compete in a digital world, even those selling in-person services find that they need a software application ecosystem in order to create a customer experience that…
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Introduction The very first principle outlined in The Agile Admin’s version of the DevOps Manifesto is that the “highest priority is to satisfy the customer through early and continuous delivery of valuable functionality.” The dirty little secret about marketing is that marketing often has two…
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I have both a technical background and a marketing background, so I get that marketing for developers can seem like a chore. When I was working primarily in a scientific and engineering research environment, I did a lot of liberalarts-splaining where Drama majors told me…
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What is developer relations, you ask? The simple definition: It’s the process of building and interacting with a developer community. But this definition belies the fascinating complexity of the red-haired stepchild that developer relations can be—which is why it may be its own department within…
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They are everywhere—platforms and blog mills that offer content as a commodity. Content to feed the content marketing blog beast. It’s cheap, it’s convenient, and it’s a costly mistake. The nature of a commodity is that it is undifferentiated from what is produced by another…
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You may have missed our workshop at Evans Data Corporation’s 14th Annual Developer Relations Conference in Palo Alto, CA. Whether you missed it or made it, we thought we’d break down our Practitioner Content Marketing Playbook for you here. Feel free at any point to…
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If you create products for developers, you know that engaging developers requires a management strategy. Developers are practitioners, and they are the best source of deeply technical content for persuasive content marketing campaigns that target developers. Since March, we have been breaking down our Practitioner…
Read More →I know, you are just slapping yourselves silly because you missed our workshop at Evans Data Corporation’s 14th Annual Developer Relations Conference in Palo Alto, CA. Whether you missed it or made it, we thought we’d break down our Practitioner Content Marketing Playbook for you…
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