Our Blog

Preventing Multiple Persona Disorder

April 5, 2021 - Content Marketing

When written for everyone, your copy has multiple persona disorder and therefore resonates with no one. For your copy to succeed, however, it should have the content your leads and customers want. To avoid multiple persona disorder, you must craft content for a specific type…

Read More
content distribution

Creating a Practitioner Marketing Content Distribution Strategy

May 14, 2019 - Practitioner Marketing

Effective content distribution is essential to the success of a practitioner marketing campaign. While structuring practitioner content with the right keywords and links for search engine optimization and discoverability will help, SEO alone is not sufficient. As our Practitioner Whisperer, Chris Tozzi, has pointed out,…

Read More

Influencer Marketing in Tech:  I-Way or the Highway

April 30, 2019 - Practitioner Marketing

It’s tempting to begin with a definition of influencer marketing, but what‘s really driving this marketing strategy is the customer. So what do we know about the high tech market segment? Tech souls are more than skeptical when it comes to receiving product information when…

Read More

Humor in Marketing is No Laughing Matter

April 16, 2019 - Content Marketing

Let ‘er Rip! Let Flatulence Keep Your Content Fresh. Why use humor in marketing? Because it’s fun, dammit!! It turns out there are MUCH better reasons then your own enjoyment (but I think that should factor in – what you enjoy, you tend to put more…

Read More

Drip Campaign vs. Waterboarding

April 9, 2019 - Practitioner Marketing

You may have read information advising a drip campaign primarily focused at automated email campaigns originating from marketing automation software companies.  The premise of a drip marketing campaign, analogous to drip irrigation, is to deliver a small, steady stream of marketing materials in a pre-determined…

Read More
practitioner content

Best of 2018: What is Practitioner Marketing?

January 24, 2019 - Practitioner Marketing

What is practitioner marketing? While Influencer content marketing is gaining traction as a strategy for business-to-business (B2B) marketing, for technical markets, its origins in business-to-consumer (B2C) influencer marketing may result in misguided efforts to identify influencers. This is particularly true in very specific technical markets…

Read More
Zach Flower

Meet the Practitioner: Zach “Keep it Simple” Flower

December 11, 2018 - Practitioner Marketing

Have you ever read a technical blog post and wondered how a developer made their way into writing? Are you curious about the backgrounds, inspiration and motivations of practitioners churning out blogs? For us, it’s simple. We know by experience that our practitioners come from…

Read More
eric bruno

Meet the Practitioner: Eric “I Want to Hear From You” Bruno

December 4, 2018 - Practitioner Marketing

Have you ever read a technical blog post and wondered how a developer made their way into writing? Are you curious about the backgrounds, inspiration and motivations of practitioners churning out blogs? For us, it’s simple. We know by experience that our practitioners come from…

Read More
Ashley Hunsberger

Meet the Practitioner: Ashley “Always Write” Hunsberger

November 27, 2018 - Practitioner Marketing

Have you ever read a technical blog post and wondered how a developer made their way into writing? Are you curious about the backgrounds, inspiration and motivations of practitioners churning out blogs? For us, it’s simple. We know by experience that our practitioners come from…

Read More
greg sypolt

Meet the Practitioner: Greg “Quality Built-In” Sypolt

November 20, 2018 - Practitioner Marketing

Have you ever read a technical blog post and wondered how a developer made their way into writing? Are you curious about the backgrounds, inspiration and motivations of practitioners churning out blogs? For us, it’s simple. We know by experience that our practitioners come from…

Read More