Our Blog

Practitioner Content Marketing Playbook: Production

April 24, 2018 - Practitioner Marketing

You may have missed our workshop at Evans Data Corporation’s 14th Annual Developer Relations Conference in Palo Alto, CA. Whether you missed it or made it, we thought we’d break down our Practitioner Content Marketing Playbook for you here. Feel free at any point to…

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ICYMI: Takeaways from Developer Relations 2018

April 3, 2018 - Developer Relations

Last week we had the opportunity to participate in Evans Data Corporation’s 14th Annual Developer Relations Conference in Palo Alto, CA. With an impressive lineup of sponsors, workshop contributors, and keynote speakers, it was like drinking from the firehose. There were parallel tracks, so it…

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Build Your Use Case

To Get Customers, Build Your Use Case First, Then Your Product

March 15, 2018 - Business Psychology

Building a company means building a customer base. An effective strategy uses content marketing and practitioner marketing to build your use case first, then your product. It’s counterintuitive to technical founders to make spending money on marketing as important as spending money on technical development….

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Sweet Surveys: Developers’ Favorite Trade Show Swag

March 6, 2018 - Contributor Musings

It’s expensive, sometimes sought after, and often forgotten in a hotel room—trade show swag. Ubiquitous at any event with a vendor exposition, many conferees plan time in their schedules just to roam the expo floor and find enviable tsotchkes to take back to the office,…

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pr

The Practitioner Marketer’s Playbook: PR or Practitioner

February 22, 2018 - Practitioner Marketing

Building a brand requires a strategy that includes a combination of PR and content marketing. Practitioner content marketing is a powerful way to establish your brand through thought leadership, education, and product-specific content. It requires experts with domain expertise from outside your company who exert…

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top 10

What Readers Want—Fixate’s Top 10 Blog Posts from 2017

January 9, 2018 - Practitioner Marketing

Our top 10 blog posts from 2017 indicate that product managers and marketers in the tech and sciences spaces are looking towards case studies that point to increasing share of voice, calculating share of voice, content marketing strategy, influencer marketing, practitioner marketing, and managing the…

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Write 2 Blog Posts a Week to Increase Your Website Traffic

December 28, 2017 - Content Marketing

You have decided to use practitioner content marketing to increase your website traffic and drive new business. You have fleshed out your buyer persona enough to identify the kind of practitioner and influencer personas you need to inspire buyers to purchase your product. You’ve polished…

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difference between journalists and practitioners

The Difference Between Journalists and Practitioners

December 21, 2017 - Practitioner Marketing

Understanding the difference between journalists and practitioners is critical to executing your brand-building content marketing strategy. One of the most important things to remember about journalists is that they are professional writers who write about people and topics that are newsworthy. A journalist’s attention is…

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Content that drives customer decisions

Practitioner Marketing Playbook: Content That Drives Customer Decisions

December 14, 2017 - Practitioner Marketing

What is the best way to create content that drives customer decisions so they select your product? There are many tools available, but if you’ve successfully employed practitioner marketing for creating thought leadership, then invest in market education, you can easily segue into decision-making content….

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Market Education Content

Practitioner Marketing Playbook: Creating Market Education Content

December 7, 2017 - Practitioner Marketing

Practitioner marketing is a powerful tool for creating market education content that is authentic and persuasive. Often employed to help a company achieve thought leadership in a highly skeptical audience of experts, practitioner marketing, also called practitioner content marketing, is more than influencer marketing. Influencer…

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