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fast content

How to Create Technical Content Fast

April 3, 2020 - Practitioner Marketing, The Influencer Whisperer

By its nature, technical content may seem time-consuming to produce. You know that you don’t need a whole lot of time or expertise to churn out a blog post on a topic like “10 reasons why kittens are fantastic.” But creating meaty technical content in…

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technical content

Event Canceled? Let Technical Content Save the Day

April 1, 2020 - Content Marketing, Practitioner Marketing, The Influencer Whisperer

Conferences, trade shows, expos and similar events are the lifeblood of many technical marketing operations. They’re a place for demonstrating products, generating leads and nurturing existing customer relationships. But what do you do if an event you planned on hosting or attending is canceled; or…

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technical content marketing

Why Technical Content Marketing Beats Face-to-Face Sales

March 31, 2020 - Practitioner Marketing, The Influencer Whisperer

They say nothing beats face-to-face communication. In general, that may be true. But when it comes to selling to a technical audience, we beg to differ. When used the right way, quality technical content can have even more of an impact on potential buyers in…

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Bridging the Gap Between Business and Development Teams

September 25, 2019 - Business Psychology, Marketing, Startups

Three things in life are pretty much universally certain: death, taxes and the great organizational gulf that always seems to form between business and development teams. Despite the importance of collaboration between the two, I find this disconnect between front-of-house sales and marketing and engineering…

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lead generation

Content is the Big Brother of Lead Gen

July 16, 2019 - Practitioner Marketing

Too often lead generation activities are thought of in terms of lead guarantees, duration, clicks, impressions, etc. What organizations fail to realize is the content behind these campaigns directly relates to the quality of leads you will receive. That is why thinking “content first,” as…

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waterfall

In Content Marketing, Waterfall Works

July 11, 2019 - Practitioner Marketing

“Waterfall” in the tech world has become synonymous with antiquated processes and lack of execution. So it might seem strange that a content marketing agency like us, who specifically serves tech vendors, champions waterfall content creation processes. The reason is, it’s what works, and we…

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social noise

The Key to Social Media Marketing is Social Listening

July 4, 2019 - Influencer marketing

Working with small businesses that are trying to figure out how to use social media to their advantage, I am repeatedly asked about ROI. Everyone wants to know how using social media is going to help them do business and generate sales. To this I…

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Copy Editing Technical Content

Do not under estimate Copy Editing in the world of Technical content

July 2, 2019 - Practitioner Marketing

I’m dyslexic, yet I’m in the business of content creation. How the hell does that work? For me, it works great. I get to write a stream of consciousness, and never re-read. For those who have to copy edit my content, it’s not as fun….

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9 Tips to Knock Out Blogger’s Block

June 27, 2019 - Content Marketing

Writing is hard. There’s no way around that. Everyone gets stuck at least once in a while and needs a little nudge to get them going. I’m going to share a few ideas that I use frequently to help bust through writer’s block. But, first,…

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technical content

From Blogs to Tutorials: How Technical Content Marketing Is Changing

June 25, 2019 - Content Marketing, Practitioner Marketing

Your content marketing strategy may be working for you today. But will it keep working tomorrow? Given the pace at which content marketing is changing, that’s an important question to ask. The behavior and expectations of content marketing audiences are constantly evolving, and content that…

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