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Continuous Integration

Topic Facets: Continuous Integration

April 26, 2018 - Practitioner Marketing, Share of voice

When we ask our customers what the greatest challenge is for them in their content marketing, they consistently come back to us with the same answer: developing topics for their blogs and longer-form marketing assets. While it is certainly possible to create your own topic…

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curation strategy

Practitioner Content Marketing Playbook: Production

April 24, 2018 - Content Marketing, influencer content marketing, Practitioner Marketing

You may have missed our workshop at Evans Data Corporation’s 14th Annual Developer Relations Conference in Palo Alto, CA. Whether you missed it or made it, we thought we’d break down our Practitioner Content Marketing Playbook for you here. Feel free at any point to…

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Topic Facets: Container Security

April 19, 2018 - influencer management, Practitioner Marketing

When we ask our customers what the greatest challenge is for them in their content marketing, they consistently come back to us with the same answer: developing topics for their blogs and longer-form marketing assets. While it is certainly possible to create your own topic…

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Practitioner Content Marketing Playbook

Practitioner Content Marketing Playbook: Curation

April 17, 2018 - influencer content marketing, Influencer marketing, Marketing, Practitioner Marketing

You may have missed our workshop at Evans Data Corporation’s 14th Annual Developer Relations Conference in Palo Alto, CA. Whether you missed it or made it, we thought we’d break down our Practitioner Content Marketing Playbook for you here. Feel free at any point to…

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practitioner blog posts

Practitioner Blog Posts Have a Longer Tail

April 12, 2018 - Content Marketing, influencer content marketing, Practitioner Marketing

Not all blog content is created equal—which means its impact on the world of would-be readers changes based on when it’s published, where it’s published, and its style. Usually when we think of blog content, we think of it as either personal editorial or news…

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Practitioner Content Marketing Playbook: Metrics

April 10, 2018 - influencer content marketing, Practitioner Marketing

You may have missed our workshop at Evans Data Corporation’s 14th Annual Developer Relations Conference in Palo Alto, CA. We got great feedback from those who attended (THANK YOU!!). Whether you missed it or made it, we thought we’d break down our Practitioner Content Marketing…

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Topic Facets: Continuous Testing

April 5, 2018 - influencer content marketing, Practitioner Marketing

When we evaluate our customers’ greatest needs, we always come back to the challenges they face when developing topics for their blogs and assets. While some of our customers may choose to create their own topic strategy, normally, part of our partnership with our customers…

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ICYMI: Takeaways from Developer Relations 2018

April 3, 2018 - influencer content marketing, Practitioner Marketing

Last week we had the opportunity to participate in Evans Data Corporation’s 14th Annual Developer Relations Conference in Palo Alto, CA. With an impressive lineup of sponsors, workshop contributors, and keynote speakers, it was like drinking from the firehose. There were parallel tracks, so it…

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Topic Facets: Why Security Matters in Release Automation

March 29, 2018 - Influencer marketing, Practitioner Marketing

When we ask our customers the greatest challenge they face in their content marketing, they consistently come back to us with the same answer: developing topics for their blogs and longer-form marketing assets. While it is certainly possible to create your own topic strategy, normally,…

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