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freelance writers

The Practitioner Whisperer: The Money Question—How Much to Pay Freelance Writers

February 13, 2018 - influencer content marketing, influencer management, Practitioner Marketing, The Influencer Whisperer

If, like us here at Fixate, your practitioners are freelance writers, and you have probably often wondered what to pay them. In this post, we provide the answer—or something close to it. We can’t tell you exactly which pay rate is the best fit for…

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content distribution

Creating a Practitioner Marketing Content Distribution Strategy

February 8, 2018 - Content Marketing, influencer content marketing, Influencer marketing, Practitioner Marketing

Effective content distribution is essential to the success of a practitioner marketing campaign. While structuring practitioner content with the right keywords and links for search engine optimization and discoverability will help, SEO alone is not sufficient. As our Practitioner Whisperer, Chris Tozzi, has pointed out,…

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press kit

Creating Your Own Voice: Building Your Press Kit

February 6, 2018 - Marketing, Share of voice

Every healthy business needs to build a press kit—especially technology businesses that deal with jargon-laden terms and complicated subjects. What is a press kit? A press kit is a packet of information presented physically or digitally that gives an overview of your company, access to…

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Create a Click-Worthy Call-to-Action For Technical Blogs

February 1, 2018 - Content Marketing, Influencer marketing, Practitioner Marketing

Organizations sometimes struggle to justify their blogs, because they can seem far removed from revenue, particularly for highly technical blogs. But it’s also very clear when companies do not have a strong blog, and now it is just a marketing “must-have.”  There are four key…

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work relationships with reporters

PR Strategy Basics: Building Ethical Relationships with Journalists

January 30, 2018 - influencer content marketing, Marketing, Practitioner Marketing

You own a business or drive a business’ marketing or PR strategy, and you want to build your network of expert reporters. But are you considering how you can build relationships with reporters in an ethical way? There are ethically right and wrong ways (with…

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overcurating your blog content

Don’t Overcurate Your Blog Posts

January 25, 2018 - influencer content marketing, Practitioner Marketing

If you overcurate your blog posts, you could be losing money and momentum. The cost of not getting blog posts published is much higher than potentially not saying things exactly right. Many companies and marketing teams have a tendency to overthink and scrutinize the content…

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public relations controversy

No News is Not Good News: Managing a Public Relations Controversy

January 23, 2018 - Content Marketing, Marketing

Your company hasn’t been in the news for two years. Nothing is going wrong. Everything is steady—and then WHAM! You find yourself in the middle of a public relations controversy. Your first inclination may be to run from reporters and your public relations team and…

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How to Make Your Product Stand Out in the DevOps Market in 2018

January 18, 2018 - influencer content marketing, Practitioner Marketing

I would be naive to suggest that the DevOps market will be any more volatile than last year or the year before. DevOps (or more broadly, the application development tooling market) has always been a rollercoaster. Technologies can come and go in a month, open…

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Storytelling 101: Brand-Building Your Tech Company Through Narrative

January 16, 2018 - influencer content marketing, Marketing

Brand building is as much an art as a science. Getting people to recognize your company is tough, but there are a few key storytelling concepts that tech entrepreneurs forget to use when trying to build their audience early on. People love stories. Conflict, tension…

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great blog content

The Anatomy of a Top Sweetcode.io Post

January 11, 2018 - Content Marketing, influencer content marketing, influencer management

Architecting and publishing great blog content is 40% art, 50% science, and 10% luck. The art, an author’s ability to speak to the nature and match the tone of the target reader, is a subjective skill that is generally enhanced by being part of the…

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