Our Blog

The Skinny on Lean Startups

November 6, 2014 - Marketing, Startups

Using lean for streamlining manufacturing processes has certainly had some enviable successes, and applying it to other areas of business seems like a great idea. Certainly, every area of business can benefit from eliminating waste across value streams and universally optimizing methods. But, in terms…

Read More

Process Addiction: A Business’s Silent Killer

October 31, 2014 - Business Psychology, Startups

In psychological terms, a process addiction is a condition similar to substance addiction—without the substance. Often referred to as an “invisible addiction,” there are usually no outward signs the person is suffering. But just because the person is addicted to an activity rather than chemically…

Read More

In Startup Investment, There are Few True Angels

October 24, 2014 - Marketing, Startups

It started as a term on Broadway: investors who fund theatrical productions were called “angels.” These days it has come to mean an investor who provides capital funding for a business startup, usually for convertible debt or ownership equity. They can be a godsend (no…

Read More

Hockey Sticks are for Hockey, Not Business

October 17, 2014 - Marketing

So far, you’ve built your business right, and now you’re looking for investors. You invested some of your own money, and you have a good track record. You avoided a lavish budget, and your ask is reasonable for your field. It’s the critical point in…

Read More

Freemium

October 15, 2014 - Contributor Musings
Read More

“Culture” Comes With a Clash

October 13, 2014 - Business Psychology, Marketing

When the topic of changing company culture comes up, oftentimes there is significant resistance—especially in older companies. Employees are used to the way they do things, and they like it that way. But, for example, the speed with which software needs to be released requires…

Read More
startups

Innovation in the Tri-Valley

October 2, 2014 - Technology

You live in or near Silicon Valley. You are driven and ready to build your own startup. But there is a weird thing that happens when you cross the 580 Dublin grade. It is harder to find that startup mojo. The tri-valley (Dublin/Livermore/Pleasanton) is packed…

Read More

Harnessing the Power of the Tech Evangelist

September 17, 2014 - Tech Evangelism

A hushed and expectant crowd packs a dimly-lit auditorium. Everyone is waiting for the moment to happen. Then it does: from the side he strides onto the stage, tall and thin in his jeans and black turtleneck, and the crowd goes wild. Apple media events…

Read More

Is Growth Hacking Right For Your Business?

September 15, 2014 - Marketing

There are few modern marketing practices that have been as revolutionary as growth hacking. With internet marketing constantly being challenged to achieve more, especially at startups with little money and even less marketing experience, growth hacking has quickly become an inexpensive and effective way to…

Read More

Finding Competition in Unexpected Places

September 12, 2014 - Startups

Competition is one of those rare things that can be both good and bad—sometimes at the same time! Glancing through historical quotes about competition gives us Walt Disney’s take: “I’ve been up against tough competition all my life. I wouldn’t know what to do without…

Read More