Our Blog

ghostwritten

Understanding Content Authorship

March 21, 2019 - Content Marketing, Practitioner Marketing

Understanding Content Authorship How content gets published matters. It may seem like authorship is a trivial thing, but it isn’t. There are three types of content authorship: authored, non-authored, and ghostwritten, and each has its own unique advantages and disadvantages. Authorship seems so trivial that…

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share of voice

How Do You Measure Share of Voice for Practitioner Content Marketing?

March 14, 2019 - influencer content marketing, Influencer marketing, Practitioner Marketing, Share of voice

All your marketing creativity has to be harnessed for one thing—revenue. In saturated markets, that’s not easy. You have to build a relationship with the market with practices like practitioner marketing. It takes a lot of effort, and it can be hard to connect that…

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How our partnership with MediaOps makes content the star

March 12, 2019 - Content Marketing, Lead generation

Everyone at Fixate is a content purist. We believe that in technical markets, content is the pillar for all other marketing campaigns to stand on. But we understand that content alone is not going to help marketing teams hit their objectives. Content needs a chance…

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Tech Evangelist: Nightmare to Hire But Great to Have

March 7, 2019 - Marketing, Startups, Tech Evangelism

On a recent trip to meet my co-workers in Israel, software developers who I had known for 6 months at this point, one of them hit me with a funny surprise. Right after we met in person, and said our first “hello’s”, he said to…

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Decoding Devops

Decoding DevOps for the Marketer

March 5, 2019 - Content Marketing, DevOps, Marketing

Marketing to nerds has its pros and cons. Pro: When they like you, they REALLY like you. Con: They believe marketing is the root of all evil. While they claim that marketing does not work on them, they are very sensitive about potentially being the…

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Technical startups

Marketing for a tech startup? You have a target on your back.

February 28, 2019 - Marketing, Startups

Joining the startup community is exciting. Even more exciting is being able to execute in such a knee-jerk environment. Technical startups are often founded by technical people—People who don’t have a lot of marketing experience, but they know they need it. And when pressured by…

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The Influencer Whisperer: A Good Blog Post is Worth 1,000 Keywords

February 26, 2019 - influencer content marketing, influencer management, The Influencer Whisperer

How do you guarantee share of voice on the Internet today? Since the rise of modern web search engines in the 1990s, marketers have tended to focus on Search Engine Optimization (SEO) and crafty keyword placement as the path to success. On today’s Internet, that…

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leads

Let’s Talk About: Leads and Needs

February 21, 2019 - Marketing

So, yes. Leads are one of the most important aspects of what we do here at MediaOps, and what our clients need to succeed. But let me ask you this: What qualifies as a proper lead? If you have the same person registered on more…

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peer review

Adding Peer Reviews to the Influencer Content Marketing Process

February 19, 2019 - influencer content marketing

Who edits influencer marketing content? In most cases, the answer is professional editors, who may or may not have a deep understanding of how target readers think. At Fixate, we’ve started a new approach. Instead of relying just on our professional editorial staff to review…

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content marketing

Why you do content marketing

February 14, 2019 - Content Marketing

Unfortunately, content marketing does not have clear KPIs, which justifiably begs the question   — Why do it? Obviously, everyone at Fixate is huge fans of content marketing, above and beyond other marketing activities. But we understand that the benefits are not always clear, and sometimes…

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