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practitioner content

What is Practitioner Marketing?

December 5, 2017 - influencer content marketing, Marketing, Practitioner Marketing

What is practitioner marketing? While Influencer content marketing is gaining traction as a strategy for business-to-business (B2B) marketing, for technical markets, its origins in business-to-consumer (B2C) influencer marketing may result in misguided efforts to identify influencers. This is particularly true in very specific technical markets…

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What Tech Companies Can Learn From HQ Trivia’s Public Relations Mistake

November 30, 2017 - Marketing

As far as a public relations mistake goes, the HQ Trivia CEO’s tirade against a Daily Beast reporter ranks as a wholly unnecessary and easily avoided controversy. But there are some valuable lessons that tech companies can learn from it. First, here’s a summary in…

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bounce rate

How Sweetcode.io Achieved a Less Than 15% Bounce Rate

November 28, 2017 - Content Marketing, Marketing

You hope that every person who lands on your site is so thrilled to be there that they navigate through every page you meticulously created. However, this is not the reality. People will find your site by various means, some not even relevant to your…

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press pitch

Avoid These Four Mistakes, and Get Your Press Pitch Published

November 21, 2017 - Content Marketing, Marketing

Let’s face it: Getting your press pitch published isn’t easy. Does this story sound familiar? You send an email to a reporter and have a great introductory phone call. You send pitch after pitch to them about recent funding, new products and new blog posts…

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Thought Leadership

Practitioner Marketing Playbook: Thought Leadership Content Marketing Best Practices

November 16, 2017 - Content Marketing, Practitioner Marketing

Do thought leadership content marketing best practices differ for practitioner marketing? You may not think so. After all, thought leadership pieces are best generated by practitioners, as the topics that interest practitioners are those issues that your customers face, and are often unaddressed. However, not…

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practitioner content marketing

Using Re:each for Practitioner Content Marketing

November 14, 2017 - influencer content marketing, Practitioner Marketing

Here at Fixate.io, our goal is to provide our customers with specialized, reliable, and practical content that will attract customers with domain expertise. Scientific and technical audiences have no tolerance for bunk, so most traditional marketing practices must be thrown out the window. Client-generated content…

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practitioner marketing

Practitioner Marketing Playbook: Thought Leadership

November 9, 2017 - Content Marketing, influencer content marketing, Influencer marketing, Practitioner Marketing

What is practitioner marketing? It’s a little bit like influencer marketing, but requires more than a social media account and followers. It requires expertise in a particular area. Practitioner marketing is a form of content marketing where the content is generated by someone who actually…

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Practitioner Product Testing: When Bad News is Good News

November 7, 2017 - influencer product testing

Practitioner product testing helps reduce the risks of your product launch.  Hopefully your product team has done some research into what your target market segment wants, including research into the required features. But you don’t REALLY know how well the product is going to do…

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skate boarder illustrating how important it is to shake your content marketing assets

Shake Your Assets: Content Marketing Assets, That Is.

November 2, 2017 - Content Marketing, influencer content marketing, influencer management, Influencer marketing, Marketing

At Fixate, we believe content marketing assets are the best type of content to create, particularly in Q4. Why? Timing, timing and timing.  By creating assets in Q4, you allow enough time for the content creation cycle, written and graphic, approval, and then you are…

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content runway

Avoid the Q1 Content Drought

October 31, 2017 - Content Marketing, influencer content marketing

For those of us in certain sectors, the day after Thanksgiving brings a whole new leisurely pace. Your task list stops growing, you find it easier to take an extra coffee break in the middle of the day, and the messages in your inbox seem…

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