Our Blog

Culture

Handcrafting Company Culture: Fixate’s Approach

June 15, 2017 - Business Psychology

Culture is a critical component to the success of the modern company. It not only identifies key aspects of what the company is and stands for, but also subtly tells a story of where the company has come from and where it is headed. However,…

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share of voice

Who Has the Top Share of Voice for Microservices?

May 2, 2017 - Business Psychology

A few weeks back, the Fixate.io team introduced a metric to measure influencer marketing impact through share of voice and engagement via Fixate’s Re:each platform. In this post, we introduce our next set of rankings in the topic area of “microservices.” Remember that scene in…

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Share of Voice

Who Has the Top Share of Voice for Application Performance Monitoring?

April 25, 2017 - Business Psychology

A few weeks back, the Fixate.io team introduced a metric to measure influencer marketing impact through share of voice and engagement via Fixate’s Re:each platform. In this post, we introduce our next set of rankings in the topic area of “Application Performance Monitoring,” or APM:…

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CIO

Beneath the Hoodie—Marketing SaaS to the CIO

April 11, 2017 - Business Psychology

Today’s CIO faces some significant challenges in order to safeguard the information integrity of his or her organization. A CIO not only faces external threats to data, but also observes a growing landscape of devices and users who demand higher access privileges to data in…

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influencer content

Beneath the Hoodie—The Challenges of Influencer Marketing for SecOps

April 4, 2017 - Business Psychology

With every passing day, the cyber security threat landscape continues to expand as new threats are introduced that target infrastructure and data. As stewards of their organizations’ secure information architecture, CIOs are increasingly challenged by the ever-increasing need to adapt to the changing security landscape…

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Don’t Stop! How to Prevent Perfection Paralysis and Get Marketing Content Out the Door

December 9, 2015 - Business Psychology

There is no question that we need help to create the best possible marketing content. Editors within our team are critical to bringing out our best.  High standards and approval requirements can prevent high regret releases from occurring. Like anything, though, a little goes a…

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Responding to a Social Media Crisis

February 9, 2015 - Business Psychology

Recently there was some controversy surrounding one of my posts on DevOps.com. I responded here, got some support here, and at this point, the situation is basically resolved. But the experience got me thinking. What’s the best way to respond to a social media crisis?…

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The Continuing Marketing Revolution

December 28, 2014 - Business Psychology

They say the only constant in life is change, and nowhere is this—admittedly somewhat tired—aphorism more true than in business and marketing. Learning, adapting and taking risks are an integral part of successful marketing. While there will always be some static truths, more often than…

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Changing the Advertising Paradigm

November 13, 2014 - Business Psychology

We know advertising is necessary as a tool to generate revenue, demographic information and more customers. From the user perspective, though, the very people we want to target and engage can be alienated because most advertising is a “take-take” proposition. Advertising draws you in with…

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The Skinny on Lean Startups

November 6, 2014 - Business Psychology

Using lean for streamlining manufacturing processes has certainly had some enviable successes, and applying it to other areas of business seems like a great idea. Certainly, every area of business can benefit from eliminating waste across value streams and universally optimizing methods. But, in terms…

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