Not all content is created equal. If it were, it would be impossible to tell good from bad. But as it turns out (especially in the world of technical content), separating a good blog post from a bad one is very easy. There are three…
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Numbers are king. Especially if you are in a demand generation or digital marketing role. Visits, clicks, and registrations are the metrics your job lives and dies by. But you can’t do that without having the right ad copy and destinations for your campaigns. That…
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At Fixate, we believe content marketing assets are the best type of content to create, particularly in Q4. Why? Timing, timing and timing. By creating assets in Q4, you allow enough time for the content creation cycle, written and graphic, approval, and then you are…
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Medium, a popular platform/social network for blogging, found a natural spot in the hearts of application developers. It’s easy to use, does a great job of putting relevant content in front of people, and has that “I’m a techie” vibe. A problem is that companies…
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In my last rant, I explained that a technical blog’s primary motive should not be leads, visits, or clicks. While these are a natural side effect of a good blog, they shouldn’t be the goal. Many people maintain their blog simply as a new type…
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Even the largest companies have a limit to their content marketing budgets. Part of the role of the marketing professional is to know when to create content in-house, or outsource content. By starting with your business goals and metrics, this decision can be easy to…
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What could be more boring than API documentation? At least, that is how most of us view documentation—but not developers. API docs are one of the fastest ways to learn about a product and what it does. And API docs are one of the best…
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Most marketing teams focus on the “call” portion of a call-to-action, instead of the action. This is not a huge surprise, because the call is where the budget is spent. It’s also why marketing is infamous for getting a flurry of people in the door,…
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What is developer relations, you ask? The simple definition: It’s the process of building and interacting with a developer community. But this definition belies the fascinating complexity of the red-haired stepchild that developer relations can be—which is why it may be its own department within…
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For organizations that sell directly to developers, or have public-facing APIs, their product documentation is a unique opportunity to educate, drive adoption, and market. Yes, I said market. Many organizations don’t realize how powerful documentation can be as a marketing tool. So if you are…
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