Our Blog

9 Tips to Knock Out Blogger’s Block

June 27, 2019 - Content Marketing

Writing is hard. There’s no way around that. Everyone gets stuck at least once in a while and needs a little nudge to get them going. I’m going to share a few ideas that I use frequently to help bust through writer’s block. But, first,…

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technical content

From Blogs to Tutorials: How Technical Content Marketing Is Changing

June 25, 2019 - Content Marketing, Practitioner Marketing

Your content marketing strategy may be working for you today. But will it keep working tomorrow? Given the pace at which content marketing is changing, that’s an important question to ask. The behavior and expectations of content marketing audiences are constantly evolving, and content that…

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The Problem With Great Content

June 18, 2019 - Content Marketing

Nearly every piece of advice you read about content and inbound marketing includes the words “great” and “content” in sequence or at least in close proximity. I am all for great content – great content whether whimsical or serious or funny or informative or entertaining…

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What It Really Takes to Write a Technical Blog Post

May 23, 2019 - Content Marketing, Practitioner Marketing

Writing a blog post — specifically, a blog post on a technical topic that will impress readers — is like painting a wall in your house. If you’ve never done it before, it’s easy to underestimate how much work it takes to complete the job…

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content distribution

Creating a Practitioner Marketing Content Distribution Strategy

May 14, 2019 - Content Marketing, influencer content marketing, Influencer marketing, Practitioner Marketing

Effective content distribution is essential to the success of a practitioner marketing campaign. While structuring practitioner content with the right keywords and links for search engine optimization and discoverability will help, SEO alone is not sufficient. As our Practitioner Whisperer, Chris Tozzi, has pointed out,…

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Building a developer portal

Best Practices for Building a Developer Portal

April 23, 2019 - Content Marketing, influencer content marketing, Practitioner Marketing

It used to be that the only types of businesses that had to worry about having a developer portal were those which sold to developers. The second cohort of portals was made up of companies that had tech products and an API. But now, unless…

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ghostwritten

Understanding Content Authorship

March 21, 2019 - Content Marketing, Practitioner Marketing

Understanding Content Authorship How content gets published matters. It may seem like authorship is a trivial thing, but it isn’t. There are three types of content authorship: authored, non-authored, and ghostwritten, and each has its own unique advantages and disadvantages. Authorship seems so trivial that…

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How our partnership with MediaOps makes content the star

March 12, 2019 - Content Marketing, Lead generation

Everyone at Fixate is a content purist. We believe that in technical markets, content is the pillar for all other marketing campaigns to stand on. But we understand that content alone is not going to help marketing teams hit their objectives. Content needs a chance…

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Decoding Devops

Decoding DevOps for the Marketer

March 5, 2019 - Content Marketing, DevOps, Marketing

Marketing to nerds has its pros and cons. Pro: When they like you, they REALLY like you. Con: They believe marketing is the root of all evil. While they claim that marketing does not work on them, they are very sensitive about potentially being the…

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content marketing

Why you do content marketing

February 14, 2019 - Content Marketing

Unfortunately, content marketing does not have clear KPIs, which justifiably begs the question   — Why do it? Obviously, everyone at Fixate is huge fans of content marketing, above and beyond other marketing activities. But we understand that the benefits are not always clear, and sometimes…

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