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In Content Marketing, Waterfall Works
November 8, 2021 - Content Marketing
“Waterfall” in the tech world has become synonymous with antiquated processes and lack of execution. So it might seem strange that a content marketing agency like Fixate – who specifically serves tech vendors – champions waterfall content creation processes. The reason: it’s what works. And…
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What’s the Most Beautiful Marketing Metric of Them All?
September 20, 2021 - Content Marketing
Establishing metrics to quantify and guide your DevOps content marketing is essential to any business strategy. However, be sure to steer clear of marketing metrics that paint unrealistic pictures of campaign success. Consider the following dialogue: Queen of Marketing (QOM): “Mirror, mirror on the wall,…
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Viral Posts and Content Strategies
September 7, 2021 - Content Marketing
Have you ever had a post go viral? It’s awesome, especially when you publish your post in the evening, wake up to look at your web stats (you know you always do), and think, “How the hell did we hit that number?” I can’t argue…
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How to Create a Topic Strategy to Increase SOV
July 8, 2021 - Content Marketing
Selecting topics that improve your share of voice (SOV) is one of the most important details in content marketing. When marketing to a technically-savvy audience, topic selection itself can become a particularly daunting problem because it requires a certain amount of subject matter expertise to…
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Implement Persona-Driven Marketing
April 5, 2021 - Content Marketing
Content marketing should be architected around personas, not your brand. Some content marketing can be cut and dried. You can create content about yourself for self-promotion. Or, you can create content for SEO, serving clicks simply to increase traffic, irrespective of the value of your…
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Preventing Multiple Persona Disorder
April 5, 2021 - Content Marketing
When written for everyone, your copy has multiple persona disorder and therefore resonates with no one. For your copy to succeed, however, it should have the content your leads and customers want. To avoid multiple persona disorder, you must craft content for a specific type…
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Digital Events Failing? Add Content Marketing
September 27, 2020 - Content Marketing
Like most marketing teams these days, you’ve probably pivoted to a digital event strategy in response to the pandemic. Digital events fail though, if they don’t generate engagement. In this post we look at how content marketing can maximize the impact and extend the life…
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The Key to Social Media Marketing is Social Listening
July 4, 2019 - Content Marketing
Working with small businesses that are trying to figure out how to use social media to their advantage, I am repeatedly asked about ROI. Everyone wants to know how using social media is going to help them do business and generate sales. To this I…
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9 Tips to Knock Out Blogger’s Block
June 27, 2019 - Content Marketing
Writing is hard. There’s no way around that. Everyone gets stuck at least once in a while and needs a little nudge to get them going. I’m going to share a few ideas that I use frequently to help bust through writer’s block. But, first,…
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5 Social Media Tips for In-bound Marketing
June 20, 2019 - Content Marketing
Using social media to promote your business does not mean using social media to do business – not, at least, if it’s done right. It means using social media to “un-market.” I like the term “in-bound marketing,” describing an environment you create where qualified customers…
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