Our Blog

AIOps

Topic Facets: AIOps

May 17, 2018 - Content Marketing, influencer content marketing, Practitioner Marketing

We specialize in producing expert-written content for highly technical markets, but perhaps the greatest service we provide our customers is developing topics for their blogs and longer-form content marketing assets. While it is certainly possible to create your own topic strategy, normally, part of our…

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clear strategy

Trust Building Tech Blogs: Meeting the expectations of the technical reader

May 15, 2018 - Content Marketing, influencer content marketing, Practitioner Marketing

One of my favorite marketing and media books is Trust Me I’m Lying by Ryan Holiday. The title pretty much says it all, and while I don’t believe techies have taken the time to understand the nuances of marketing that this book presents, they do…

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practitioner content management

Practitioner Content Management: You Need a Practitioner Whisperer

May 8, 2018 - Content Marketing, influencer content marketing, Influencer marketing, Practitioner Marketing

If you create products for developers, you know that engaging developers requires a management strategy. Developers are practitioners, and they are the best source of deeply technical content for persuasive content marketing campaigns that target developers. Since March, we have been breaking down our Practitioner…

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Topic Facets: ETL and the Enterprise

May 3, 2018 - Content Marketing, Marketing, Practitioner Marketing, Share of voice

While we specialize in producing expert-written content for highly technical markets, perhaps the greatest service we provide our customers is developing topics for their blogs and longer-form content marketing assets. While it is certainly possible to create your own topic strategy, normally, part of our…

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curation strategy

Practitioner Content Marketing Playbook: Production

April 24, 2018 - Content Marketing, influencer content marketing, Practitioner Marketing

You may have missed our workshop at Evans Data Corporation’s 14th Annual Developer Relations Conference in Palo Alto, CA. Whether you missed it or made it, we thought we’d break down our Practitioner Content Marketing Playbook for you here. Feel free at any point to…

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practitioner blog posts

Practitioner Blog Posts Have a Longer Tail

April 12, 2018 - Content Marketing, influencer content marketing, Practitioner Marketing

Not all blog content is created equal—which means its impact on the world of would-be readers changes based on when it’s published, where it’s published, and its style. Usually when we think of blog content, we think of it as either personal editorial or news…

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log analytics tools

Topic Facets: Log analytics

March 22, 2018 - Content Marketing, influencer content marketing, Influencer marketing, Practitioner Marketing

When we evaluate our customers’ greatest needs, we always come back to the challenges they face when developing topics for their blogs and assets. While some of our customers may choose to create their own topic strategy, normally, part of our partnership with our customers…

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healthy technical blog

A Good Technical Blog Should Be a Destination, Not an Ad

March 20, 2018 - Content Marketing, influencer content marketing, Influencer marketing, Practitioner Marketing

In my last rant, I explained that a technical blog’s primary motive should not be leads, visits, or clicks. While these are a natural side effect of a good blog, they shouldn’t be the goal. Many people maintain their blog simply as a new type…

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content distribution

Creating a Practitioner Marketing Content Distribution Strategy

February 8, 2018 - Content Marketing, influencer content marketing, Influencer marketing, Practitioner Marketing

Effective content distribution is essential to the success of a practitioner marketing campaign. While structuring practitioner content with the right keywords and links for search engine optimization and discoverability will help, SEO alone is not sufficient. As our Practitioner Whisperer, Chris Tozzi, has pointed out,…

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Create a Click-Worthy Call-to-Action For Technical Blogs

February 1, 2018 - Content Marketing, Influencer marketing, Practitioner Marketing

Organizations sometimes struggle to justify their blogs, because they can seem far removed from revenue, particularly for highly technical blogs. But it’s also very clear when companies do not have a strong blog, and now it is just a marketing “must-have.”  There are four key…

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