Our Blog

medium

Why Tech Blogs on Medium Won’t Work for Your Brand

October 11, 2018 - Content Marketing

Medium, a popular platform/social network for blogging, found a natural spot in the hearts of application developers. It’s easy to use, does a great job of putting relevant content in front of people, and has that “I’m a techie” vibe. A problem is that companies…

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healthy technical blog

A Good Technical Blog Should Be a Destination, Not an Ad

September 25, 2018 - Content Marketing, influencer content marketing, Influencer marketing, Practitioner Marketing

In my last rant, I explained that a technical blog’s primary motive should not be leads, visits, or clicks. While these are a natural side effect of a good blog, they shouldn’t be the goal. Many people maintain their blog simply as a new type…

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Content Distribution Strategy

Content Marketer’s Notebook: When Should I Outsource Content?

September 18, 2018 - Content Marketing, influencer content marketing

Even the largest companies have a limit to their content marketing budgets.  Part of the role of the marketing professional is to know when to create content in-house, or outsource content. By starting with your business goals and metrics, this decision can be easy to…

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API documentation

Your API Documentation Content Marketing Strategy

August 2, 2018 - Content Marketing, Practitioner Marketing

What could be more boring than API documentation? At least, that is how most of us view documentation—but not developers. API docs are one of the fastest ways to learn about a product and what it does. And API docs are one of the best…

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content creation

How to Get in Developers’ Heads

July 17, 2018 - Content Marketing, Marketing, Practitioner Marketing

Most marketing teams focus on the “call” portion of a call-to-action, instead of the action. This is not a huge surprise, because the call is where the budget is spent. It’s also why marketing is infamous for getting a flurry of people in the door,…

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How Practitioner Marketing Can Help Developer Relations

July 3, 2018 - Content Marketing, Practitioner Marketing

What is developer relations, you ask? The simple definition: It’s the process of building and interacting with a developer community. But this definition belies the fascinating complexity of the red-haired stepchild that developer relations can be—which is why it may be its own department within…

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marketing and developer relations

Why Your Developers Should Not Write Your Product Documentation

June 26, 2018 - Content Marketing, Marketing

For organizations that sell directly to developers, or have public-facing APIs, their product documentation is a unique opportunity to educate, drive adoption, and market. Yes, I said market. Many organizations don’t realize how powerful documentation can be as a marketing tool. So if you are…

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ghostwritting

Ghostwritten Content Brings Unseen Risk

June 19, 2018 - Content Marketing, influencer content marketing, Practitioner Marketing

Ghostwriting is a fairly common practice for content, and it is seemingly an easy way to satisfy the hunger of an aggressive content runway. But at Fixate, we have a strong opinion about ghostwriting—DON’T. Ghostwriting is not sustainable in the best-case scenario, and in the…

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Building a developer portal

Best Practices for Building a Developer Portal

June 12, 2018 - Content Marketing, influencer content marketing, Practitioner Marketing

It used to be that the only types of businesses that had to worry about having a developer portal were those which sold to developers. The second cohort of portals was made up of companies that had tech products and an API. But now, unless…

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blog posts and technical articles

The Practitioner Whisperer – Writing Exciting Titles

June 12, 2018 - Content Marketing, influencer content marketing

Titles are to blog posts what curb appeal is to a house. If you have a bad title, no one will read your content, no matter how good it is—just as no one is going to pay attention to your house (regardless of its interior…

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