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practitioner content

Comparing User Genereated vs Freelance vs Practitioner tech blog content

December 18, 2018 - Content Marketing, Practitioner Marketing

Not all content is created equal. If it were, it would be impossible to tell good from bad. But as it turns out (especially in the world of technical content), separating a good blog post from a bad one is very easy. There are three…

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demand generation

What Demand Gen Needs to Know About Content Marketing

December 13, 2018 - Content Marketing, Practitioner Marketing

Numbers are king. Especially if you are in a demand generation or digital marketing role. Visits, clicks, and registrations are the metrics your job lives and dies by. But you can’t do that without having the right ad copy and destinations for your campaigns. That…

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skate boarder illustrating how important it is to shake your content marketing assets

Shake Your Assets: Content Marketing Assets, That Is.

November 15, 2018 - Content Marketing, influencer content marketing, influencer management, Influencer marketing, Marketing

At Fixate, we believe content marketing assets are the best type of content to create, particularly in Q4. Why? Timing, timing and timing.  By creating assets in Q4, you allow enough time for the content creation cycle, written and graphic, approval, and then you are…

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medium

Why Tech Blogs on Medium Won’t Work for Your Brand

October 11, 2018 - Content Marketing

Medium, a popular platform/social network for blogging, found a natural spot in the hearts of application developers. It’s easy to use, does a great job of putting relevant content in front of people, and has that “I’m a techie” vibe. A problem is that companies…

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healthy technical blog

A Good Technical Blog Should Be a Destination, Not an Ad

September 25, 2018 - Content Marketing, influencer content marketing, Influencer marketing, Practitioner Marketing

In my last rant, I explained that a technical blog’s primary motive should not be leads, visits, or clicks. While these are a natural side effect of a good blog, they shouldn’t be the goal. Many people maintain their blog simply as a new type…

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Content Distribution Strategy

Content Marketer’s Notebook: When Should I Outsource Content?

September 18, 2018 - Content Marketing, influencer content marketing

Even the largest companies have a limit to their content marketing budgets.  Part of the role of the marketing professional is to know when to create content in-house, or outsource content. By starting with your business goals and metrics, this decision can be easy to…

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API documentation

Your API Documentation Content Marketing Strategy

August 2, 2018 - Content Marketing, Practitioner Marketing

What could be more boring than API documentation? At least, that is how most of us view documentation—but not developers. API docs are one of the fastest ways to learn about a product and what it does. And API docs are one of the best…

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content creation

How to Get in Developers’ Heads

July 17, 2018 - Content Marketing, Marketing, Practitioner Marketing

Most marketing teams focus on the “call” portion of a call-to-action, instead of the action. This is not a huge surprise, because the call is where the budget is spent. It’s also why marketing is infamous for getting a flurry of people in the door,…

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How Practitioner Marketing Can Help Developer Relations

July 3, 2018 - Content Marketing, Practitioner Marketing

What is developer relations, you ask? The simple definition: It’s the process of building and interacting with a developer community. But this definition belies the fascinating complexity of the red-haired stepchild that developer relations can be—which is why it may be its own department within…

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marketing and developer relations

Why Your Developers Should Not Write Your Product Documentation

June 26, 2018 - Content Marketing, Marketing

For organizations that sell directly to developers, or have public-facing APIs, their product documentation is a unique opportunity to educate, drive adoption, and market. Yes, I said market. Many organizations don’t realize how powerful documentation can be as a marketing tool. So if you are…

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