Our Blog

Building a developer portal

Best Practices for Building a Developer Portal

April 23, 2019 - Content Marketing, influencer content marketing, Practitioner Marketing

It used to be that the only types of businesses that had to worry about having a developer portal were those which sold to developers. The second cohort of portals was made up of companies that had tech products and an API. But now, unless…

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ghostwritten

Understanding Content Authorship

March 21, 2019 - Content Marketing, Practitioner Marketing

Understanding Content Authorship How content gets published matters. It may seem like authorship is a trivial thing, but it isn’t. There are three types of content authorship: authored, non-authored, and ghostwritten, and each has its own unique advantages and disadvantages. Authorship seems so trivial that…

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How our partnership with MediaOps makes content the star

March 12, 2019 - Content Marketing, Lead generation

Everyone at Fixate is a content purist. We believe that in technical markets, content is the pillar for all other marketing campaigns to stand on. But we understand that content alone is not going to help marketing teams hit their objectives. Content needs a chance…

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Decoding Devops

Decoding DevOps for the Marketer

March 5, 2019 - Content Marketing, DevOps, Marketing

Marketing to nerds has its pros and cons. Pro: When they like you, they REALLY like you. Con: They believe marketing is the root of all evil. While they claim that marketing does not work on them, they are very sensitive about potentially being the…

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content marketing

Why you do content marketing

February 14, 2019 - Content Marketing

Unfortunately, content marketing does not have clear KPIs, which justifiably begs the question   — Why do it? Obviously, everyone at Fixate is huge fans of content marketing, above and beyond other marketing activities. But we understand that the benefits are not always clear, and sometimes…

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marketing and developer relations

Best of 2018: Why Your Developers Should Not Write Your Product Documentation

January 22, 2019 - Content Marketing, Marketing

For organizations that sell directly to developers, or have public-facing APIs, their product documentation is a unique opportunity to educate, drive adoption, and market. Yes, I said market. Many organizations don’t realize how powerful documentation can be as a marketing tool. So if you are…

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cost per word

Don’t Pay Per Word

January 15, 2019 - Content Marketing, Marketing

In the business of content creation, charging by the number of words is the original business model. While there are situations where this is fine, if your purpose is creating content, your goal is to provide value to the market. You should not be paying…

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social media

Dealing with negative blog comments

January 8, 2019 - Content Marketing, Marketing, Practitioner Marketing

It doesn’t matter who you are or what you put out there — If your blog content is making any impact, you will encounter negative comments. The first thing to realize is that it is a GOOD thing. But how you respond matters. Let’s explore…

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Frankenstein Blog Post

Beware the Frankenstein Blog Post or Whitepaper

January 3, 2019 - Content Marketing, Practitioner Marketing

Being in the content creation business, we get to see all forms of content — the good, the bad, and the UGLY. No matter how much I want to believe marketing content creation is a science, there are still subjective components. And sometimes those subjective/human…

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average practitioner post

How much does original blog content cost?

December 20, 2018 - Content Marketing, Practitioner Marketing

In early 2017, Fixate created this awesome infographic that represents an ROI calculation for in-house content creation versus working with an agency such as ourselves. While the calculations are now a little dated, as we enter 2019, the magnitude of difference in cost has not…

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