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Content Distribution Strategy

Content Marketer’s Notebook: When Should I Outsource Content?

September 18, 2018 - Content Marketing, influencer content marketing

Even the largest companies have a limit to their content marketing budgets.  Part of the role of the marketing professional is to know when to create content in-house, or outsource content. By starting with your business goals and metrics, this decision can be easy to…

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Your API Documentation Content Marketing Strategy

August 2, 2018 - Content Marketing, Practitioner Marketing

What could be more boring than API documentation? At least, that is how most of us view documentation—but not developers. API docs are one of the fastest ways to learn about a product and what it does. And API docs are one of the best…

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content creation

How to Get in Developers’ Heads

July 17, 2018 - Content Marketing, Marketing, Practitioner Marketing

Most marketing teams focus on the “call” portion of a call-to-action, instead of the action. This is not a huge surprise, because the call is where the budget is spent. It’s also why marketing is infamous for getting a flurry of people in the door,…

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How Practitioner Marketing Can Help Developer Relations

July 3, 2018 - Content Marketing, Practitioner Marketing

What is developer relations, you ask? The simple definition: It’s the process of building and interacting with a developer community. But this definition belies the fascinating complexity of the red-haired stepchild that developer relations can be—which is why it may be its own department within…

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ghostwritting

Ghostwritten Content Brings Unseen Risk

June 19, 2018 - Content Marketing, influencer content marketing, Practitioner Marketing

Ghostwriting is a fairly common practice for content, and it is seemingly an easy way to satisfy the hunger of an aggressive content runway. But at Fixate, we have a strong opinion about ghostwriting—DON’T. Ghostwriting is not sustainable in the best-case scenario, and in the…

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blog posts and technical articles

The Practitioner Whisperer – Writing Exciting Titles

June 12, 2018 - Content Marketing, influencer content marketing

Titles are to blog posts what curb appeal is to a house. If you have a bad title, no one will read your content, no matter how good it is—just as no one is going to pay attention to your house (regardless of its interior…

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practitioner content marketing

Why You Can’t Afford Commodity Content Marketing

June 5, 2018 - Content Marketing, influencer content marketing, Practitioner Marketing

They are everywhere—platforms and blog mills that offer content as a commodity. Content to feed the content marketing blog beast. It’s cheap, it’s convenient, and it’s a costly mistake. The nature of a commodity is that it is undifferentiated from what is produced by another…

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Topic Facets: Hybrid Cloud

May 31, 2018 - Content Marketing, influencer content marketing, Influencer marketing, Practitioner Marketing, Share of voice

Producing expert-written content for highly technical markets is our strength. However, something our customers have come to depend on as part of that service is help with developing topics for their blogs and longer-form content marketing assets. We certainly encourage you to develop your own…

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AIOps

Topic Facets: AIOps

May 17, 2018 - Content Marketing, influencer content marketing, Practitioner Marketing

We specialize in producing expert-written content for highly technical markets, but perhaps the greatest service we provide our customers is developing topics for their blogs and longer-form content marketing assets. While it is certainly possible to create your own topic strategy, normally, part of our…

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clear strategy

Trust Building Tech Blogs: Meeting the expectations of the technical reader

May 15, 2018 - Content Marketing, influencer content marketing, Practitioner Marketing

One of my favorite marketing and media books is Trust Me I’m Lying by Ryan Holiday. The title pretty much says it all, and while I don’t believe techies have taken the time to understand the nuances of marketing that this book presents, they do…

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