Our Blog

Enterprise Blockchain

Topic Facets: Enterprise Blockchain

June 28, 2018 - influencer content marketing, Practitioner Marketing, Share of voice

Before you cringe internally at yet another blog post jumping on the blockchain bandwagon, it’s important to keep in mind that it is still an important conversation. And yes, we are filled with self-loathing. But as experts in producing practitioner-written content, we have seen some…

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ghostwritting

Ghostwritten Content Brings Unseen Risk

June 19, 2018 - Content Marketing, influencer content marketing, Practitioner Marketing

Ghostwriting is a fairly common practice for content, and it is seemingly an easy way to satisfy the hunger of an aggressive content runway. But at Fixate, we have a strong opinion about ghostwriting—DON’T. Ghostwriting is not sustainable in the best-case scenario, and in the…

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Building a developer portal

Best Practices for Building a Developer Portal

June 12, 2018 - Content Marketing, influencer content marketing, Practitioner Marketing

It used to be that the only types of businesses that had to worry about having a developer portal were those which sold to developers. The second cohort of portals was made up of companies that had tech products and an API. But now, unless…

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blog posts and technical articles

The Practitioner Whisperer – Writing Exciting Titles

June 12, 2018 - Content Marketing, influencer content marketing

Titles are to blog posts what curb appeal is to a house. If you have a bad title, no one will read your content, no matter how good it is—just as no one is going to pay attention to your house (regardless of its interior…

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practitioner content marketing

Why You Can’t Afford Commodity Content Marketing

June 5, 2018 - Content Marketing, influencer content marketing, Practitioner Marketing

They are everywhere—platforms and blog mills that offer content as a commodity. Content to feed the content marketing blog beast. It’s cheap, it’s convenient, and it’s a costly mistake. The nature of a commodity is that it is undifferentiated from what is produced by another…

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Topic Facets: Hybrid Cloud

May 31, 2018 - Content Marketing, influencer content marketing, Influencer marketing, Practitioner Marketing, Share of voice

Producing expert-written content for highly technical markets is our strength. However, something our customers have come to depend on as part of that service is help with developing topics for their blogs and longer-form content marketing assets. We certainly encourage you to develop your own…

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anomaly detection conversation

Practitioner Content Marketing Playbook: Topic Selection Lessons

May 29, 2018 - influencer content marketing, Influencer marketing, Practitioner Marketing

We specialize in producing expert-written content for highly technical markets, but perhaps the greatest service we provide our customers is developing topics for their blogs and longer-form content marketing assets. While we encourage all content marketers to create their own topic strategy, a critical part…

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Software-defined networking

Topic Facets: Software-Defined Networking

May 24, 2018 - influencer content marketing, influencer management, Practitioner Marketing, Share of voice

While we specialize in producing expert-written content for highly technical markets, perhaps the greatest service we provide our customers is developing topics for their blogs and longer-form content marketing assets. While it is certainly possible to create your own topic strategy, normally, part of our…

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Practitioner Marketing

Practitioner Content Marketing Playbook: Distribution

May 22, 2018 - influencer content marketing, Influencer marketing, Practitioner Marketing

You may have missed our workshop at Evans Data Corporation’s 14th Annual Developer Relations Conference in Palo Alto, CA. Whether you missed it or made it, we thought we’d break down our Practitioner Content Marketing Playbook for you here. Feel free at any point to…

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AIOps

Topic Facets: AIOps

May 17, 2018 - Content Marketing, influencer content marketing, Practitioner Marketing

We specialize in producing expert-written content for highly technical markets, but perhaps the greatest service we provide our customers is developing topics for their blogs and longer-form content marketing assets. While it is certainly possible to create your own topic strategy, normally, part of our…

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