Our Blog

Practitioner Marketing

Practitioner Content Marketing Playbook: Distribution

May 22, 2018 - influencer content marketing, Influencer marketing, Practitioner Marketing

You may have missed our workshop at Evans Data Corporation’s 14th Annual Developer Relations Conference in Palo Alto, CA. Whether you missed it or made it, we thought we’d break down our Practitioner Content Marketing Playbook for you here. Feel free at any point to…

Read More
AIOps

Topic Facets: AIOps

May 17, 2018 - Content Marketing, influencer content marketing, Practitioner Marketing

We specialize in producing expert-written content for highly technical markets, but perhaps the greatest service we provide our customers is developing topics for their blogs and longer-form content marketing assets. While it is certainly possible to create your own topic strategy, normally, part of our…

Read More
clear strategy

Trust Building Tech Blogs: Meeting the expectations of the technical reader

May 15, 2018 - Content Marketing, influencer content marketing, Practitioner Marketing

One of my favorite marketing and media books is Trust Me I’m Lying by Ryan Holiday. The title pretty much says it all, and while I don’t believe techies have taken the time to understand the nuances of marketing that this book presents, they do…

Read More
data visualization

Topic Facets: Data Visualization

May 10, 2018 - influencer content marketing, Influencer marketing, Practitioner Marketing

While we specialize in producing expert-written content for highly technical markets, perhaps the greatest service we provide our customers is developing topics for their blogs and longer-form content marketing assets. While it is certainly possible to create your own topic strategy, normally, part of our…

Read More
practitioner content management

Practitioner Content Management: You Need a Practitioner Whisperer

May 8, 2018 - Content Marketing, influencer content marketing, Influencer marketing, Practitioner Marketing

If you create products for developers, you know that engaging developers requires a management strategy. Developers are practitioners, and they are the best source of deeply technical content for persuasive content marketing campaigns that target developers. Since March, we have been breaking down our Practitioner…

Read More
Practitioner content marketing is an approach to building thought leadership by publishing content about important technical issues or problems in your market space, and the content is written by practitioners from outside your company.

Practitioner Content Marketing Playbook: Practitioner Personas

May 1, 2018 - influencer content marketing, Practitioner Marketing

I know, you are just slapping yourselves silly because you missed our workshop at Evans Data Corporation’s 14th Annual Developer Relations Conference in Palo Alto, CA. Whether you missed it or made it, we thought we’d break down our Practitioner Content Marketing Playbook for you…

Read More
curation strategy

Practitioner Content Marketing Playbook: Production

April 24, 2018 - Content Marketing, influencer content marketing, Practitioner Marketing

You may have missed our workshop at Evans Data Corporation’s 14th Annual Developer Relations Conference in Palo Alto, CA. Whether you missed it or made it, we thought we’d break down our Practitioner Content Marketing Playbook for you here. Feel free at any point to…

Read More
Practitioner Content Marketing Playbook

Practitioner Content Marketing Playbook: Curation

April 17, 2018 - influencer content marketing, Influencer marketing, Marketing, Practitioner Marketing

You may have missed our workshop at Evans Data Corporation’s 14th Annual Developer Relations Conference in Palo Alto, CA. Whether you missed it or made it, we thought we’d break down our Practitioner Content Marketing Playbook for you here. Feel free at any point to…

Read More
practitioner blog posts

Practitioner Blog Posts Have a Longer Tail

April 12, 2018 - Content Marketing, influencer content marketing, Practitioner Marketing

Not all blog content is created equal—which means its impact on the world of would-be readers changes based on when it’s published, where it’s published, and its style. Usually when we think of blog content, we think of it as either personal editorial or news…

Read More

Practitioner Content Marketing Playbook: Metrics

April 10, 2018 - influencer content marketing, Practitioner Marketing

You may have missed our workshop at Evans Data Corporation’s 14th Annual Developer Relations Conference in Palo Alto, CA. We got great feedback from those who attended (THANK YOU!!). Whether you missed it or made it, we thought we’d break down our Practitioner Content Marketing…

Read More