Our Blog

content distribution

Creating a Practitioner Marketing Content Distribution Strategy

May 14, 2019 - Content Marketing, influencer content marketing, Influencer marketing, Practitioner Marketing

Effective content distribution is essential to the success of a practitioner marketing campaign. While structuring practitioner content with the right keywords and links for search engine optimization and discoverability will help, SEO alone is not sufficient. As our Practitioner Whisperer, Chris Tozzi, has pointed out,…

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freelance writers

The Practitioner Whisperer: The Money Question—How Much to Pay Freelance Writers

May 9, 2019 - influencer content marketing, influencer management, Practitioner Marketing, The Influencer Whisperer

If, like us here at Fixate, your practitioners are freelance writers, and you have probably often wondered what to pay them. In this post, we provide the answer—or something close to it. We can’t tell you exactly which pay rate is the best fit for…

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Managing Influencer Content

Managing Influencer Content on Trello

April 25, 2019 - influencer content marketing, influencer management

Editorial calendars guide you through the content publishing process. But content creation has its own set of challenges. At Fixate IO, we have standardized a method for creating content using Trello and Google Drive™—and it has been so effective that we wanted to share it…

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Building a developer portal

Best Practices for Building a Developer Portal

April 23, 2019 - Content Marketing, influencer content marketing, Practitioner Marketing

It used to be that the only types of businesses that had to worry about having a developer portal were those which sold to developers. The second cohort of portals was made up of companies that had tech products and an API. But now, unless…

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share of voice

How Do You Measure Share of Voice for Practitioner Content Marketing?

March 14, 2019 - influencer content marketing, Influencer marketing, Practitioner Marketing, Share of voice

All your marketing creativity has to be harnessed for one thing—revenue. In saturated markets, that’s not easy. You have to build a relationship with the market with practices like practitioner marketing. It takes a lot of effort, and it can be hard to connect that…

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The Influencer Whisperer: A Good Blog Post is Worth 1,000 Keywords

February 26, 2019 - influencer content marketing, influencer management, The Influencer Whisperer

How do you guarantee share of voice on the Internet today? Since the rise of modern web search engines in the 1990s, marketers have tended to focus on Search Engine Optimization (SEO) and crafty keyword placement as the path to success. On today’s Internet, that…

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peer review

Adding Peer Reviews to the Influencer Content Marketing Process

February 19, 2019 - influencer content marketing

Who edits influencer marketing content? In most cases, the answer is professional editors, who may or may not have a deep understanding of how target readers think. At Fixate, we’ve started a new approach. Instead of relying just on our professional editorial staff to review…

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practitioner content

Best of 2018: What is Practitioner Marketing?

January 24, 2019 - influencer content marketing, Marketing, Practitioner Marketing

What is practitioner marketing? While Influencer content marketing is gaining traction as a strategy for business-to-business (B2B) marketing, for technical markets, its origins in business-to-consumer (B2C) influencer marketing may result in misguided efforts to identify influencers. This is particularly true in very specific technical markets…

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skate boarder illustrating how important it is to shake your content marketing assets

Shake Your Assets: Content Marketing Assets, That Is.

November 15, 2018 - Content Marketing, influencer content marketing, influencer management, Influencer marketing, Marketing

At Fixate, we believe content marketing assets are the best type of content to create, particularly in Q4. Why? Timing, timing and timing.  By creating assets in Q4, you allow enough time for the content creation cycle, written and graphic, approval, and then you are…

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practitioner content marketing

Practitioner Content Marketing Playbook: Curation

October 9, 2018 - influencer content marketing, Influencer marketing, Marketing, Practitioner Marketing

You may have missed our workshop at Evans Data Corporation’s 14th Annual Developer Relations Conference in Palo Alto, CA. Whether you missed it or made it, we thought we’d break down our Practitioner Content Marketing Playbook for you here. Feel free at any point to…

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