You may have missed our workshop at Evans Data Corporation’s 14th Annual Developer Relations Conference in Palo Alto, CA. We got great feedback from those who attended (THANK YOU!!). Whether you missed it or made it, we thought we’d break down our Practitioner Content Marketing…
Read More →In my last rant, I explained that a technical blog’s primary motive should not be leads, visits, or clicks. While these are a natural side effect of a good blog, they shouldn’t be the goal. Many people maintain their blog simply as a new type…
Read More →Even the largest companies have a limit to their content marketing budgets. Part of the role of the marketing professional is to know when to create content in-house, or outsource content. By starting with your business goals and metrics, this decision can be easy to…
Read More →Ghostwriting is a fairly common practice for content, and it is seemingly an easy way to satisfy the hunger of an aggressive content runway. But at Fixate, we have a strong opinion about ghostwriting—DON’T. Ghostwriting is not sustainable in the best-case scenario, and in the…
Read More →Titles are to blog posts what curb appeal is to a house. If you have a bad title, no one will read your content, no matter how good it is—just as no one is going to pay attention to your house (regardless of its interior…
Read More →They are everywhere—platforms and blog mills that offer content as a commodity. Content to feed the content marketing blog beast. It’s cheap, it’s convenient, and it’s a costly mistake. The nature of a commodity is that it is undifferentiated from what is produced by another…
Read More →We specialize in producing expert-written content for highly technical markets, but perhaps the greatest service we provide our customers is developing topics for their blogs and longer-form content marketing assets. While we encourage all content marketers to create their own topic strategy, a critical part…
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