Our Blog

practitioner marketing

What the Photon! The Power of Nerd Cursing in Practitioner Marketing

September 19, 2017 - Content Marketing, influencer content marketing

Who would advocate something as silly as nerd cursing in practitioner marketing? I humbly take that bow. Content marketing is not just messaging. Content marketing is a tool used to create a relationship with your customer. Practitioner marketing deploys content created by a practitioner, using…

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topics in software development

Viral Posts Don’t Necessarily Mean an Epidemic

September 12, 2017 - influencer content marketing, Share of voice

Our last post about how Kubernetes won the share of voice war with Docker and dominates the market of open source container orchestration engines just went viral! http://designextensions.com/wp-content/uploads/2016/12/OfficeHighFive.gif That is so cool! Yet, while we were patting ourselves on the back, we caught a glimpse…

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blog posts and technical articles

Want a Great Title? The Ultimate Guide to Writing Blog Post Titles

August 22, 2017 - Content Marketing, influencer content marketing

Titles are to blog posts what curb appeal is to a house. If you have a bad title, no one will read your content, no matter how good it is—just as no one is going to pay attention to your house (regardless of its interior…

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Content Distribution Strategy

Content Marketer’s Notebook: When Should I Outsource Content?

August 17, 2017 - Content Marketing, influencer content marketing

Even the largest companies have a limit to their content marketing budgets.  Part of the role of the marketing professional is to know when to create content in-house, or outsource content. By starting with your business goals and metrics, this decision can be easy to…

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creating a topic strategy

How to Create a Topic Strategy to Increase SOV

August 8, 2017 - influencer content marketing

The details matter in content marketing. One of the peskier details that is difficult to get right is topic selection that can move the needle on your share of voice (SOV). When marketing to a technically savvy audience, this can become a particularly gnarly problem…

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business strategy

Mirror, Mirror on the Wall, What’s the Most Beautiful Metric of Them All?

July 20, 2017 - Content Marketing, influencer content marketing

I recently witnessed the following dialogue (true story): Queen of Marketing (QoM): “Mirror, mirror on the wall, is my metric the most beautiful metric of them all?” Mirror: “Alas, my queen, there may be one prettier still. But, beware, the metric you seek could be…

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Contributors

5 Ways to Vet Content Contributors

July 11, 2017 - influencer content marketing, influencer management

At Fixate, we have interviewed around 150 contributors. About 50 have produced one or more pieces of content for Sweetcode.io or our vendor blogs, and about 15 contribute on a monthly basis. Our current network is around 65 contributors, but it is those elite 15…

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use influencer content marketing

What Markets Need Practitioner Influencers?

July 4, 2017 - influencer content marketing

If you have decided to use influencer content marketing to drive new business, hopefully you have fleshed out your buyer persona enough to identify the kind of influencer persona needed to inspire buyers to purchase your product. Even if you have an influencer marketing CRM…

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How We Use UberConference to Build Better Content

June 29, 2017 - Business Psychology, influencer content marketing, influencer management

UberConference is a cloud-based conferencing system from Dialpad. We use UberConference to streamline how we manage our contributors, and ensure we have top-notch content with the help of two key features: call recording, and a toll-free international dial-in number. UberConference meets our content and streamlining…

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influencer-generated content

How to use Google Docs to manage influencer-generated content

June 27, 2017 - influencer content marketing

Many influencers see their influence dwindle when their audiences start to question the credibility of their content. Marketers have started realizing that to be relevant, influencers need to be given a greater role in content creation. The brand and influencer’s personality need to naturally match,…

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