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log analytics tools

Topic Facets: Log analytics

March 22, 2018 - Content Marketing, influencer content marketing, Influencer marketing, Practitioner Marketing

When we evaluate our customers’ greatest needs, we always come back to the challenges they face when developing topics for their blogs and assets. While some of our customers may choose to create their own topic strategy, normally, part of our partnership with our customers…

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Build Your Use Case

To Get Customers, Build Your Use Case First, Then Your Product

March 15, 2018 - influencer content marketing, Practitioner Marketing

Building a company means building a customer base. An effective strategy uses content marketing and practitioner marketing to build your use case first, then your product. It’s counterintuitive to technical founders to make spending money on marketing as important as spending money on technical development….

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Writing content

Need to Write Content? Step 1: Start Writing. Step 2: Think About Your Writing.

March 13, 2018 - influencer content marketing, Practitioner Marketing

Content marketing requires writing content. Even if the content is a small video with no words on the screen, there will still be an outline, if not a full script. However, writing has an inertia problem. You will never start writing—until you start. This inertia…

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Technical Blog

Two Things Every Technical Blog Must Do

March 8, 2018 - influencer content marketing, Practitioner Marketing

There are several factors that determine a technical blog’s success. Some are predictable, and some, like the market landscape and the perception of content, are up to the gods. But for a technical blog to even have a chance to produce magic, there are some…

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types of freelance writers

The Practitioner Whisperer: The Three Types of Freelance Writers

February 15, 2018 - influencer content marketing, influencer management, Influencer marketing, Practitioner Marketing, The Influencer Whisperer

If you work in the content-marketing business long enough, you learn that there are three main types of freelance writers with whom you can partner to help write content. Understanding the differences between these types, and how each category of freelancer corresponds to different business…

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work relationships with reporters

PR Strategy Basics: Building Ethical Relationships with Journalists

January 30, 2018 - influencer content marketing, Marketing, Practitioner Marketing

You own a business or drive a business’ marketing or PR strategy, and you want to build your network of expert reporters. But are you considering how you can build relationships with reporters in an ethical way? There are ethically right and wrong ways (with…

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overcurating your blog content

Don’t Overcurate Your Blog Posts

January 25, 2018 - influencer content marketing, Practitioner Marketing

If you overcurate your blog posts, you could be losing money and momentum. The cost of not getting blog posts published is much higher than potentially not saying things exactly right. Many companies and marketing teams have a tendency to overthink and scrutinize the content…

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How to Make Your Product Stand Out in the DevOps Market in 2018

January 18, 2018 - influencer content marketing, Practitioner Marketing

I would be naive to suggest that the DevOps market will be any more volatile than last year or the year before. DevOps (or more broadly, the application development tooling market) has always been a rollercoaster. Technologies can come and go in a month, open…

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Storytelling

Storytelling 101: Brand-Building Your Tech Company Through Narrative

January 16, 2018 - influencer content marketing, Marketing

Brand building is as much an art as a science. Getting people to recognize your company is tough, but there are a few key storytelling concepts that tech entrepreneurs forget to use when trying to build their audience early on. People love stories. Conflict, tension…

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great blog content

The Anatomy of a Top Sweetcode.io Post

January 11, 2018 - Content Marketing, influencer content marketing, influencer management

Architecting and publishing great blog content is 40% art, 50% science, and 10% luck. The art, an author’s ability to speak to the nature and match the tone of the target reader, is a subjective skill that is generally enhanced by being part of the…

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