How do you guarantee share of voice on the Internet today? Since the rise of modern web search engines in the 1990s, marketers have tended to focus on Search Engine Optimization (SEO) and crafty keyword placement as the path to success. On today’s Internet, that…
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At Fixate, we believe content marketing assets are the best type of content to create, particularly in Q4. Why? Timing, timing and timing. By creating assets in Q4, you allow enough time for the content creation cycle, written and graphic, approval, and then you are…
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Terms like “culture” and “empathy” have a lot of meat when brought up in conversation. They provide direction, strategy, and the benefits of successful implementation are clear. But the tactics of implementing things like developer empathy are not always clear. (And at the end of…
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While we specialize in producing expert-written content for highly technical markets, perhaps the greatest service we provide our customers is developing topics for their blogs and longer-form content marketing assets. While it is certainly possible to create your own topic strategy, normally, part of our…
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When we ask our customers what the greatest challenge is for them in their content marketing, they consistently come back to us with the same answer: developing topics for their blogs and longer-form marketing assets. While it is certainly possible to create your own topic…
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Our network of 65-plus contributors includes practitioners from all over the world, with different backgrounds. Because of this, it can be easy for group members to get lost in the mix. But keeping contributors engaged is an important part of getting great content. And it…
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If you work in the content-marketing business long enough, you learn that there are three main types of freelance writers with whom you can partner to help write content. Understanding the differences between these types, and how each category of freelancer corresponds to different business…
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If, like us here at Fixate, your practitioners are freelance writers, and you have probably often wondered what to pay them. In this post, we provide the answer—or something close to it. We can’t tell you exactly which pay rate is the best fit for…
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Architecting and publishing great blog content is 40% art, 50% science, and 10% luck. The art, an author’s ability to speak to the nature and match the tone of the target reader, is a subjective skill that is generally enhanced by being part of the…
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As someone who both freelances and manages a network of freelance content writers who are practitioners, I think I have a good grasp of the pros and cons of working with them. Here’s one of the biggest cons: If left to their own devices, practitioners…
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