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social noise

The Key to Social Media Marketing is Social Listening

July 4, 2019 - Influencer marketing

Working with small businesses that are trying to figure out how to use social media to their advantage, I am repeatedly asked about ROI. Everyone wants to know how using social media is going to help them do business and generate sales. To this I…

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content distribution

Creating a Practitioner Marketing Content Distribution Strategy

May 14, 2019 - Content Marketing, influencer content marketing, Influencer marketing, Practitioner Marketing

Effective content distribution is essential to the success of a practitioner marketing campaign. While structuring practitioner content with the right keywords and links for search engine optimization and discoverability will help, SEO alone is not sufficient. As our Practitioner Whisperer, Chris Tozzi, has pointed out,…

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Image of woman climbing rock to illustrate getting started with influencer content marketing.

Getting Started with Practitioner Content Marketing

April 2, 2019 - Influencer marketing

see the practitioner marketing ROI infographic New marketing approaches like growth hacking, relationship marketing, and practitioner marketing are great. Understanding their value is easy, but getting started, and getting them to fit into existing paradigms, can be challenging. practitioner marketing in particular requires planning for…

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share of voice

How Do You Measure Share of Voice for Practitioner Content Marketing?

March 14, 2019 - influencer content marketing, Influencer marketing, Practitioner Marketing, Share of voice

All your marketing creativity has to be harnessed for one thing—revenue. In saturated markets, that’s not easy. You have to build a relationship with the market with practices like practitioner marketing. It takes a lot of effort, and it can be hard to connect that…

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skate boarder illustrating how important it is to shake your content marketing assets

Shake Your Assets: Content Marketing Assets, That Is.

November 15, 2018 - Content Marketing, influencer content marketing, influencer management, Influencer marketing, Marketing

At Fixate, we believe content marketing assets are the best type of content to create, particularly in Q4. Why? Timing, timing and timing.  By creating assets in Q4, you allow enough time for the content creation cycle, written and graphic, approval, and then you are…

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practitioner content marketing

Practitioner Content Marketing Playbook: Curation

October 9, 2018 - influencer content marketing, Influencer marketing, Marketing, Practitioner Marketing

You may have missed our workshop at Evans Data Corporation’s 14th Annual Developer Relations Conference in Palo Alto, CA. Whether you missed it or made it, we thought we’d break down our Practitioner Content Marketing Playbook for you here. Feel free at any point to…

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healthy technical blog

A Good Technical Blog Should Be a Destination, Not an Ad

September 25, 2018 - Content Marketing, influencer content marketing, Influencer marketing, Practitioner Marketing

In my last rant, I explained that a technical blog’s primary motive should not be leads, visits, or clicks. While these are a natural side effect of a good blog, they shouldn’t be the goal. Many people maintain their blog simply as a new type…

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release management for mobile applications

Topic Facets: Release Management for Mobile Applications

July 19, 2018 - Influencer marketing, Marketing, Practitioner Marketing

In the brave new world of DevOps tools, something our customers have come to depend on as part of our practitioner content delivery service is the help we give them developing topics for their blogs and longer-form content marketing assets. We certainly encourage you to…

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Topic Facets: Hybrid Cloud

May 31, 2018 - Content Marketing, influencer content marketing, Influencer marketing, Practitioner Marketing, Share of voice

Producing expert-written content for highly technical markets is our strength. However, something our customers have come to depend on as part of that service is help with developing topics for their blogs and longer-form content marketing assets. We certainly encourage you to develop your own…

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anomaly detection conversation

Practitioner Content Marketing Playbook: Topic Selection Lessons

May 29, 2018 - influencer content marketing, Influencer marketing, Practitioner Marketing

We specialize in producing expert-written content for highly technical markets, but perhaps the greatest service we provide our customers is developing topics for their blogs and longer-form content marketing assets. While we encourage all content marketers to create their own topic strategy, a critical part…

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