Practitioner product testing helps reduce the risks of your product launch. Hopefully your product team has done some research into what your target market segment wants, including research into the required features. But you don’t REALLY know how well the product is going to do…
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Building a new offering at some level is based on faith. Your product team has made an educated guess about what the target audience wants, and perhaps the team performed some market research before they built the product or features. But you don’t REALLY know…
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There is a lot of luck associated with the success of a new product or major feature. But success is also predicated on an organization’s openness to gathering unbiased, external feedback before the product is launched. In psychology, there are two cognitive biases working against…
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