Our Blog
Marketing for a Tech Startup? You Have a Target on Your Back
May 15, 2021 - Marketing to Developers
Joining the startup community is exciting. Even more exciting is the ability to execute in such a knee-jerk environment. Tech startups are often founded by technical people—people who don’t have much marketing experience but know they need it. And when pressured by investors, they are…
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How Do You Market To Developers? Trick Question! You Don’t
May 2, 2019 - Marketing to Developers
I’m a Millennial. If you’ve ever read anything about us, it should be automatically implied that we don’t like being sold to. We inherently don’t trust corporations. And the brands we do like are pretty high quality in that they provide an impeccable service or…
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Marketing for Blockchain
March 26, 2019 - Marketing to Developers
Blockchain has everyone excited, but no one really knows what is going on. This is good news and bad news for product vendors intending to build and sell Blockchain products. Fixate has been fortunate to partner with several upcoming vendors in the space, and I’m…
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Meet the Developer: Introducing Jeff Fritz
November 1, 2018 - Developer Relations, Marketing to Developers
What about the developer? Have you ever wondered about the developer experience of your advertising? If you are marketing to developers, you absolutely should. Our goal with the “Meet the Developer” series is to give you— the marketer—insight into individual developers. Meet the people behind…
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Creating a Practitioner Marketing Strategy for Developer Marketing
October 25, 2018 - Marketing to Developers
Here’s the plan: Cultivate a cadre of developer practitioners, have them produce content at a high volume, and break through the noise. Watch the sales numbers shoot through the roof. Inside your company, demonstrate the value of content marketing by using content to attract developers…
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Meet the Developer: Introducing Michael “Show Me the Info“ Washington
October 18, 2018 - Developer Relations, Marketing to Developers
What about the developer? Have you ever wondered about the developer experience of your advertising? If you are marketing to developers, you absolutely should. Our goal with the “Meet the Developer” series is to give you, the marketer, insight into individual developers. Meet the people…
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Meet the Developer: Introducing Peter “I Can Be Bribed” Kvis
October 4, 2018 - Developer Relations, Marketing to Developers
What about the developer? Have you ever wondered about the developer experience of your advertising? If you are marketing to developers, you absolutely should. Our goal with the “Meet the Developer” series is to give you, the marketer, insight into individual developers. Meet the people…
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When Marketing and Developers Collide
October 2, 2018 - Marketing to Developers
Two groups have had a dominant presence on the Internet since its early days—programmers and marketers. Programmers built the Internet. They were posting on Usenet, developing the first interactive websites in PHP, and uploading code to SourceForge while the rest of the world was still…
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Meet the Developer: Introducing Mark “Context Is Everything” Downie
September 20, 2018 - Developer Relations, Marketing to Developers
What about the developer? Have you ever wondered about the developer experience of your advertising? If you are marketing to developers, you absolutely should. Our goal with the “Meet the Developer” series is to give you, the marketer, insight into individual developers. Meet the people…
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Meet the Developer: Introducing Marc “Challenge the Mainstream” Clifton
September 11, 2018 - Developer Relations, Marketing to Developers
What about the developer? Have you ever wondered about the developer experience of your advertising? If you are marketing to developers, you absolutely should. “Meet the Developer” lets you get to know individual developers. Meet the people behind the code and learn about how they…
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