Our Blog

Humor in Marketing is No Laughing Matter

April 16, 2019 - Marketing

Let ‘er Rip! Let Flatulence Keep Your Content Fresh. Why use humor in marketing? Because it’s fun, dammit!! It turns out there are MUCH better reasons then your own enjoyment (but I think that should factor in – what you enjoy, you tend to put more…

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technical founders

Technical Founders – You might be the problem

April 11, 2019 - Marketing, Practitioner Marketing

Technical founders are amazing at a lot of things — doing a lot with little, understanding their market at the ground floor, and leading technical teams. But what they are not good at is marketing. And this is why technical founders can often be the…

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Drip Campaign vs. Waterboarding

April 9, 2019 - Marketing

You may have read information advising a drip campaign primarily focused at automated email campaigns originating from marketing automation software companies.  The premise of a drip marketing campaign, analogous to drip irrigation, is to deliver a small, steady stream of marketing materials in a pre-determined…

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blockchain

Marketing for Blockchain

March 26, 2019 - Marketing

Blockchain has everyone excited, but no one really knows what is going on. This is good news and bad news for product vendors intending to build and sell Blockchain products. Fixate has been fortunate to partner with several upcoming vendors in the space, and I’m…

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Tech Evangelist: Nightmare to Hire But Great to Have

March 7, 2019 - Marketing, Startups, Tech Evangelism

On a recent trip to meet my co-workers in Israel, software developers who I had known for 6 months at this point, one of them hit me with a funny surprise. Right after we met in person, and said our first “hello’s”, he said to…

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Decoding Devops

Decoding DevOps for the Marketer

March 5, 2019 - Content Marketing, DevOps, Marketing

Marketing to nerds has its pros and cons. Pro: When they like you, they REALLY like you. Con: They believe marketing is the root of all evil. While they claim that marketing does not work on them, they are very sensitive about potentially being the…

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Technical startups

Marketing for a tech startup? You have a target on your back.

February 28, 2019 - Marketing, Startups

Joining the startup community is exciting. Even more exciting is being able to execute in such a knee-jerk environment. Technical startups are often founded by technical people—People who don’t have a lot of marketing experience, but they know they need it. And when pressured by…

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leads

Let’s Talk About: Leads and Needs

February 21, 2019 - Marketing

So, yes. Leads are one of the most important aspects of what we do here at MediaOps, and what our clients need to succeed. But let me ask you this: What qualifies as a proper lead? If you have the same person registered on more…

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numbers

The Easy Numbers Lie – Be realistic about your marketing KPIs

February 12, 2019 - Business Psychology, Marketing

I suspect the next time you work on your slide deck for an internal meeting, you will spend a good chunk of that time hunting down that one big number or up-and-to-the-right graph to include. In marketing, we have to measure what we do, and…

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documentation

Turn Documentation into a Marketing Activity

February 7, 2019 - Marketing

If you are a software company selling to technical audiences, your public documentation is a huge asset. Documentation can easily become your number-one source of inbound traffic. It can also increase conversions and help influencers get on your side to spread the word. Turning documentation…

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