Our Blog

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Why Lead Gen Is Bad for Business

August 17, 2018 - Lead generation, Marketing, Metrics, Practitioner Marketing

When you get right down to it, deals are made when you have the right contact information from the right person who has a budget and a need. All this stuff we do in marketing to build credibility, awareness and brand needs to boil down…

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Are You Just Feature and Functionality?

August 14, 2018 - Marketing

Introduction Of course, YOU aren’t just feature and functionality. You are a unique person with qualities that set you apart from everyone else. But is the story you are telling your customers about your product just feature and functionality? If so, you are missing a…

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MarketingOps

DevOps for Marketing – Is it time for a MarketingOps Manifesto?

July 31, 2018 - Marketing

Introduction The very first principle outlined in The Agile Admin’s version of the DevOps Manifesto is that the “highest priority is to satisfy the customer through early and continuous delivery of valuable functionality.” The dirty little secret about marketing is that marketing often has two…

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release management for mobile applications

Topic Facets: Release Management for Mobile Applications

July 19, 2018 - Influencer marketing, Marketing, Practitioner Marketing

In the brave new world of DevOps tools, something our customers have come to depend on as part of our practitioner content delivery service is the help we give them developing topics for their blogs and longer-form content marketing assets. We certainly encourage you to…

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content creation

How to Get in Developers’ Heads

July 17, 2018 - Content Marketing, Marketing, Practitioner Marketing

Most marketing teams focus on the “call” portion of a call-to-action, instead of the action. This is not a huge surprise, because the call is where the budget is spent. It’s also why marketing is infamous for getting a flurry of people in the door,…

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image of the DNA needed for marketing for developers

Injecting a Marketing Gene into Developers, Engineers, and Scientists

July 10, 2018 - Marketing

I have both a technical background and a marketing background, so I get that marketing for developers can seem like a  chore. When I was working primarily in a scientific and engineering research environment, I did a lot of liberalarts-splaining where Drama majors told me…

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marketing and developer relations

Why Your Developers Should Not Write Your Product Documentation

June 26, 2018 - Content Marketing, Marketing

For organizations that sell directly to developers, or have public-facing APIs, their product documentation is a unique opportunity to educate, drive adoption, and market. Yes, I said market. Many organizations don’t realize how powerful documentation can be as a marketing tool. So if you are…

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serverless computing

Topic Facets: Serverless Computing

June 7, 2018 - Marketing, Practitioner Marketing, Share of voice

Producing expert-written content for highly technical markets is our strength. However, something our customers have come to depend on as part of that service is help with developing topics for their blogs and longer-form content marketing assets. We certainly encourage you to develop your own…

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Topic Facets: ETL and the Enterprise

May 3, 2018 - Content Marketing, Marketing, Practitioner Marketing, Share of voice

While we specialize in producing expert-written content for highly technical markets, perhaps the greatest service we provide our customers is developing topics for their blogs and longer-form content marketing assets. While it is certainly possible to create your own topic strategy, normally, part of our…

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Practitioner Content Marketing Playbook: Curation

April 17, 2018 - influencer content marketing, Influencer marketing, Marketing, Practitioner Marketing

You may have missed our workshop at Evans Data Corporation’s 14th Annual Developer Relations Conference in Palo Alto, CA. Whether you missed it or made it, we thought we’d break down our Practitioner Content Marketing Playbook for you here. Feel free at any point to…

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