Our Blog

Topic Facets: ETL and the Enterprise

May 3, 2018 - Content Marketing, Marketing, Practitioner Marketing, Share of voice

While we specialize in producing expert-written content for highly technical markets, perhaps the greatest service we provide our customers is developing topics for their blogs and longer-form content marketing assets. While it is certainly possible to create your own topic strategy, normally, part of our…

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Practitioner Content Marketing Playbook

Practitioner Content Marketing Playbook: Curation

April 17, 2018 - influencer content marketing, Influencer marketing, Marketing, Practitioner Marketing

You may have missed our workshop at Evans Data Corporation’s 14th Annual Developer Relations Conference in Palo Alto, CA. Whether you missed it or made it, we thought we’d break down our Practitioner Content Marketing Playbook for you here. Feel free at any point to…

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press kit

Creating Your Own Voice: Building Your Press Kit

February 6, 2018 - Marketing, Share of voice

Every healthy business needs to build a press kit—especially technology businesses that deal with jargon-laden terms and complicated subjects. What is a press kit? A press kit is a packet of information presented physically or digitally that gives an overview of your company, access to…

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work relationships with reporters

PR Strategy Basics: Building Ethical Relationships with Journalists

January 30, 2018 - influencer content marketing, Marketing, Practitioner Marketing

You own a business or drive a business’ marketing or PR strategy, and you want to build your network of expert reporters. But are you considering how you can build relationships with reporters in an ethical way? There are ethically right and wrong ways (with…

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public relations controversy

No News is Not Good News: Managing a Public Relations Controversy

January 23, 2018 - Content Marketing, Marketing

Your company hasn’t been in the news for two years. Nothing is going wrong. Everything is steady—and then WHAM! You find yourself in the middle of a public relations controversy. Your first inclination may be to run from reporters and your public relations team and…

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Storytelling

Storytelling 101: Brand-Building Your Tech Company Through Narrative

January 16, 2018 - influencer content marketing, Marketing

Brand building is as much an art as a science. Getting people to recognize your company is tough, but there are a few key storytelling concepts that tech entrepreneurs forget to use when trying to build their audience early on. People love stories. Conflict, tension…

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top 10

What Readers Want—Fixate’s Top 10 Blog Posts from 2017

January 9, 2018 - Content Marketing, Marketing, Practitioner Marketing

Our top 10 blog posts from 2017 indicate that product managers and marketers in the tech and sciences spaces are looking towards case studies that point to increasing share of voice, calculating share of voice, content marketing strategy, influencer marketing, practitioner marketing, and managing the…

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press release

Writing a Press Release: How to Get Reporters to Notice Your Tech Business

January 4, 2018 - Marketing, Practitioner Marketing, Share of voice

Getting your tech business noticed by reporters is hard. Making sure your press releases are tailored to reporters’ needs can help build your audience and get eyeballs on your business. Press releases are an important part of any company’s media strategy. Press releases are official…

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funding announcement

Why Your Funding Announcement Does Not Interest Me

December 12, 2017 - Marketing

Is your funding announcement worth the bandwidth it is eating? Not really. In November, we published 553 tech press releases on the industry news portion of Sweetcode.io. One hundred fifty-two of them were funding announcements. And of those 152, I received 17 story pitches prior…

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practitioner content

What is Practitioner Marketing?

December 5, 2017 - influencer content marketing, Marketing, Practitioner Marketing

What is practitioner marketing? While Influencer content marketing is gaining traction as a strategy for business-to-business (B2B) marketing, for technical markets, its origins in business-to-consumer (B2C) influencer marketing may result in misguided efforts to identify influencers. This is particularly true in very specific technical markets…

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