Our Blog

bounce rate

How Sweetcode.io Achieved a Less Than 15% Bounce Rate

November 28, 2017 - Content Marketing, Marketing

You hope that every person who lands on your site is so thrilled to be there that they navigate through every page you meticulously created. However, this is not the reality. People will find your site by various means, some not even relevant to your…

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press pitch

Avoid These Four Mistakes, and Get Your Press Pitch Published

November 21, 2017 - Content Marketing, Marketing

Let’s face it: Getting your press pitch published isn’t easy. Does this story sound familiar? You send an email to a reporter and have a great introductory phone call. You send pitch after pitch to them about recent funding, new products and new blog posts…

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skate boarder illustrating how important it is to shake your content marketing assets

Shake Your Assets: Content Marketing Assets, That Is.

November 2, 2017 - Content Marketing, influencer content marketing, influencer management, Influencer marketing, Marketing

At Fixate, we believe content marketing assets are the best type of content to create, particularly in Q4. Why? Timing, timing and timing.  By creating assets in Q4, you allow enough time for the content creation cycle, written and graphic, approval, and then you are…

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influencer and practitioner marketing

The difference between vetting influencers and practitioners

October 24, 2017 - Marketing

The value of getting real-world peer-to-peer exposure for your product or service is undeniable. But how you do it (and with whom) takes several forms. Both influencer and practitioner marketing are very effective ways to increase your share of voice and credibility with the market….

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image of the DNA needed for marketing for developers

Injecting a Marketing Gene into Developers, Engineers, and Scientists

September 28, 2017 - Marketing

I have both a technical background and a marketing background, so I get that marketing for developers can seem like a  chore. When I was working primarily in a scientific and engineering research environment, I did a lot of liberalarts-splaining where Drama majors told me…

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Decoding Devops

Decoding DevOps for the Marketer

September 26, 2017 - Content Marketing, DevOps, Marketing

Marketing to nerds has its pros and cons. Pro: When they like you, they REALLY like you. Con: They believe marketing is the root of all evil. While they claim that marketing does not work on them, they are very sensitive about potentially being the…

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understand the technology

When Marketing and Developers Collide

September 14, 2017 - Marketing

Two groups have had a dominant presence on the Internet since its early days—programmers and marketers. Programmers built the Internet. They were posting on Usenet, developing the first interactive websites in PHP, and uploading code to SourceForge while the rest of the world was still…

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content marketing application

Marketing Tech: How AI Applies to Small Data

September 6, 2017 - Marketing, Technology

As the world adopts more AI, phrases like deep learning, machine learning, neural networks, and Big Data have started to become more common in general discourse. The efficacy and value of leveraging predictive algorithms to accomplish tasks across very large data sets and within complex…

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Why Effective Content Marketing Needs Inefficient Communication to Achieve Thought Leadership

August 3, 2017 - Marketing

Effective content marketing has inefficient communication built-in to get customers to reach out. For example, effective content marketing relies on repetition, incomplete information to tantalize customers, and promises, hooks, and emotional tugs rather than just providing information or answers. Practitioner influencer marketing has integrity, but…

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modern devops tools

Beneath the Hoodie: The DevSecOps Tool Buyer’s Journey

July 27, 2017 - Marketing

We live in a constantly evolving and adapting world. DevOps is no stranger to this concept, as it has introduced rapid adaptation, automation, and amplified the pace of software delivery. As a result, DevOps has been a major force to help drive innovation, and has…

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