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How Do You Market To Developers? Trick Question! You Don’t

August 17, 2015 - Marketing

I’m a Millennial. If you’ve ever read anything about us, it should be automatically implied that we don’t like being sold to. We inherently don’t trust corporations. And the brands we do like are pretty high quality in that they provide an impeccable service or…

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Pouring Water into the Ocean: Why Your Quality Content Isn’t Seen

March 12, 2015 - Marketing, Tech Evangelism

Putting out quality content has never been easy, but with the continual push to up the game from mega-distribution channels like Google and Facebook, the task seems to gets harder every day. When it feels like even the most rich and vibrant content floats away…

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Responding to a Social Media Crisis

February 9, 2015 - Business Psychology, Marketing, Startups

Recently there was some controversy surrounding one of my posts on DevOps.com. I responded here, got some support here, and at this point, the situation is basically resolved. But the experience got me thinking. What’s the best way to respond to a social media crisis?…

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The Importance of Using a Persona

January 29, 2015 - Marketing

Around 200 billion tweets are sent every year, more than 30 billion pieces of content are shared on Facebook each month and more than 2 million blogs are posted every day. So with all this competition, how do you make sure you and your content…

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The Continuing Marketing Revolution

December 28, 2014 - Marketing

They say the only constant in life is change, and nowhere is this—admittedly somewhat tired—aphorism more true than in business and marketing. Learning, adapting and taking risks are an integral part of successful marketing. While there will always be some static truths, more often than…

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Changing the Advertising Paradigm

November 13, 2014 - Marketing

We know advertising is necessary as a tool to generate revenue, demographic information and more customers. From the user perspective, though, the very people we want to target and engage can be alienated because most advertising is a “take-take” proposition. Advertising draws you in with…

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The Skinny on Lean Startups

November 6, 2014 - Marketing, Startups

Using lean for streamlining manufacturing processes has certainly had some enviable successes, and applying it to other areas of business seems like a great idea. Certainly, every area of business can benefit from eliminating waste across value streams and universally optimizing methods. But, in terms…

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In Startup Investment, There are Few True Angels

October 24, 2014 - Marketing, Startups

It started as a term on Broadway: investors who fund theatrical productions were called “angels.” These days it has come to mean an investor who provides capital funding for a business startup, usually for convertible debt or ownership equity. They can be a godsend (no…

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Hockey Sticks are for Hockey, Not Business

October 17, 2014 - Marketing

So far, you’ve built your business right, and now you’re looking for investors. You invested some of your own money, and you have a good track record. You avoided a lavish budget, and your ask is reasonable for your field. It’s the critical point in…

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“Culture” Comes With a Clash

October 13, 2014 - Business Psychology, Marketing

When the topic of changing company culture comes up, oftentimes there is significant resistance—especially in older companies. Employees are used to the way they do things, and they like it that way. But, for example, the speed with which software needs to be released requires…

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