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fast content

How to Create Technical Content Fast

April 3, 2020 - Practitioner Marketing, The Influencer Whisperer

By its nature, technical content may seem time-consuming to produce. You know that you don’t need a whole lot of time or expertise to churn out a blog post on a topic like “10 reasons why kittens are fantastic.” But creating meaty technical content in…

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technical content

Event Canceled? Technical Content Saves the Day

April 1, 2020 - Content Marketing, Practitioner Marketing, The Influencer Whisperer

What do you do if an event you planned on hosting or attending is canceled? You turn to technical content. Well-executed technical content marketing campaigns allow marketers to do most of the things they would at a live event. As a bonus, technical content is…

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technical content marketing

Why Technical Content Marketing Beats Face-to-Face Sales

March 31, 2020 - Practitioner Marketing, The Influencer Whisperer

They say nothing beats face-to-face communication. In general, that may be true. But when it comes to technical sales – selling to a technical audience – we beg to differ. When used the right way, quality technical content can have even more of an impact…

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lead generation

Content is the Big Brother of Lead Gen

July 16, 2019 - Practitioner Marketing

Too often lead generation activities are thought of in terms of lead guarantees, duration, clicks, impressions, etc. What organizations fail to realize is the content behind these campaigns directly relates to the quality of leads you will receive. That is why thinking “content first,” as…

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waterfall

In Content Marketing, Waterfall Works

July 11, 2019 - Practitioner Marketing

“Waterfall” in the tech world has become synonymous with antiquated processes and lack of execution. So it might seem strange that a content marketing agency like us, who specifically serves tech vendors, champions waterfall content creation processes. The reason is, it’s what works, and we…

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Copy Editing Technical Content

Do not under estimate Copy Editing in the world of Technical content

July 2, 2019 - Practitioner Marketing

I’m dyslexic, yet I’m in the business of content creation. How the hell does that work? For me, it works great. I get to write a stream of consciousness, and never re-read. For those who have to copy edit my content, it’s not as fun….

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technical content

From Blogs to Tutorials: How Technical Content Marketing Is Changing

June 25, 2019 - Content Marketing, Practitioner Marketing

Your content marketing strategy may be working for you today. But will it keep working tomorrow? Given the pace at which content marketing is changing, that’s an important question to ask. The behavior and expectations of content marketing audiences are constantly evolving, and content that…

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Service Persona’s not your brand

June 13, 2019 - Practitioner Marketing

Content marketing can be cut and dried. You can create content about yourself for the purpose of self-promotion. Or you can create content for SEO, serving clicks simply for the purpose of traffic versus providing content that imparts value. Both of these are valid, and…

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What It Really Takes to Write a Technical Blog Post

May 23, 2019 - Content Marketing, Practitioner Marketing

Writing a blog post — specifically, a blog post on a technical topic that will impress readers — is like painting a wall in your house. If you’ve never done it before, it’s easy to underestimate how much work it takes to complete the job…

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Why non-writers often produce the best blog content

May 16, 2019 - Practitioner Marketing

Since the advent of the blog, the assumption has been that blog content creation should be left to those who are professional writers. In the mainstream media, I think this assumption still holds true. But in specialized fields going after specialized audiences, such as application…

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