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Content Context

Content Context Is Everything

September 13, 2018 - Practitioner Marketing

Introduction Content context is everything. Content context is everything. Content context is everything. The above phrase is not a tongue twister (though it is fun to try to say it fast). Nor is it a meditation mantra. It’s a truth that is particularly true when…

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developer contest

Making Developer Contests Count

September 4, 2018 - Marketing, Practitioner Marketing

Nothing incentivizes developer engagement better than developer contests. Implicit in the developer contest is the requirement for engagement via participation. By collecting data about who participates in each contest, you get more than a mailing list—you immediately gain valuable insight about your audience. What rewards…

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meet the developer

Meet the Developer: Introducing Sacha “Try before I Buy” Barber

August 30, 2018 - Practitioner Marketing

What about the developer? Have you ever wondered about the developer experience of your advertising? If you are marketing and advertising to developers, you absolutely should. “Meet the Developer” helps you discover the person behind the code. Learn who they are, why they write about…

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content that surrounds your ad

Show Me the Code: Creating Content for Developers

August 28, 2018 - Practitioner Marketing

Introduction If you are advertising to developers, marketing to developers, or if you’re in developer relations (DevRel), you have probably noticed you are messaging to a group of highly intelligent skeptics who are low on patience for any intrusion in their world that doesn’t deliver…

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advertise to developers

Dating Your Customer

August 23, 2018 - Business Psychology, Practitioner Marketing

Introduction Trying to advertise to developers is a lot like dating. You want to get into a relationship with them — a customer relationship. Maybe you are responsible for developer marketing or developer relations, and you want to pursue a deep developer relationship for your…

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developer

Meet the Developer: Introducing Allen “Tell Me a Story” O’Neill

August 21, 2018 - Business Psychology, Practitioner Marketing

What about the developer? Have you ever wondered about the developer experience of your advertising? If you are marketing to developers, you absolutely should. Our goal with “Meet the Developer” series is to give you, the marketer, insight into individual developers. Meet the people behind…

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image of empty shells of cascarones

Why Lead Gen Is Bad for Business

August 17, 2018 - Lead generation, Marketing, Metrics, Practitioner Marketing

When you get right down to it, deals are made when you have the right contact information from the right person who has a budget and a need. All this stuff we do in marketing to build credibility, awareness and brand needs to boil down…

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difference between developer relations and developer marketing

The Difference Between Developer Relations and Developer Marketing

August 7, 2018 - Practitioner Marketing

Introduction Developer relations (DevRel), once waning, is back in vogue, and often in surprising companies. As companies try to compete in a digital world, even those selling in-person services find that they need a software application ecosystem in order to create a customer experience that…

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API documentation

Your API Documentation Content Marketing Strategy

August 2, 2018 - Content Marketing, Practitioner Marketing

What could be more boring than API documentation? At least, that is how most of us view documentation—but not developers. API docs are one of the fastest ways to learn about a product and what it does. And API docs are one of the best…

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Incident Management

Topic Facets: Incident Management

July 26, 2018 - Practitioner Marketing

In the brave new world of DevOps tools, something our customers have come to depend on as part of our practitioner content delivery service is the help we give them developing topics for their blogs and longer-form content marketing assets. We certainly encourage you to…

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