Fixate created this awesome infographic that represents an ROI calculation for in-house content versus influencer-generated content from an agency such as ourselves. Note the magnitude of difference in cost. Many think that creating content in-house results in a greater ROI. In actuality, investing in influencer-generated…
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By its nature, technical content may seem time-consuming to produce. You know that you don’t need a whole lot of time or expertise to churn out a blog post on a topic like “10 reasons why kittens are fantastic.” But creating meaty technical content in…
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What do you do if an event you planned on hosting or attending is canceled? You turn to technical content. Well-executed technical content marketing campaigns allow marketers to do most of the things they would at a live event. As a bonus, technical content is…
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They say nothing beats face-to-face communication. In general, that may be true. But when it comes to technical sales – selling to a technical audience – we beg to differ. When used the right way, quality technical content can have even more of an impact…
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Too often lead generation activities are thought of in terms of lead guarantees, duration, clicks, impressions, etc. What organizations fail to realize is the content behind these campaigns directly relates to the quality of leads you will receive. That is why thinking “content first,” as…
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“Waterfall” in the tech world has become synonymous with antiquated processes and lack of execution. So it might seem strange that a content marketing agency like us, who specifically serves tech vendors, champions waterfall content creation processes. The reason is, it’s what works, and we…
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I’m dyslexic, yet I’m in the business of content creation. How the hell does that work? For me, it works great. I get to write a stream of consciousness, and never re-read. For those who have to copy edit my content, it’s not as fun….
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Your content marketing strategy may be working for you today. But will it keep working tomorrow? Given the pace at which content marketing is changing, that’s an important question to ask. The behavior and expectations of content marketing audiences are constantly evolving, and content that…
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Writing a blog post — specifically, a blog post on a technical topic that will impress readers — is like painting a wall in your house. If you’ve never done it before, it’s easy to underestimate how much work it takes to complete the job…
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Since the advent of the blog, the assumption has been that blog content creation should be left to those who are professional writers. In the mainstream media, I think this assumption still holds true. But in specialized fields going after specialized audiences, such as application…
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