Have you ever had a post go viral? It’s awesome. Especially when you publish your post in the evening, wake up to look at your web stats (you know you always do), and think, “How the hell did we hit that number?” I can’t argue…
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The impact of a successful vendor blog is huge — and the time wasted on a weak one is just as significant. Most companies we encounter are not meeting the bare minimum requirements to make a vendor blog a success. If this describes you, maybe…
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It doesn’t matter who you are or what you put out there — If your blog content is making any impact, you will encounter negative comments. The first thing to realize is that it is a GOOD thing. But how you respond matters. Let’s explore…
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Being in the content creation business, we get to see all forms of content — the good, the bad, and the UGLY. No matter how much I want to believe marketing content creation is a science, there are still subjective components. And sometimes those subjective/human…
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In early 2017, Fixate created this awesome infographic that represents an ROI calculation for in-house content creation versus working with an agency such as ourselves. While the calculations are now a little dated, as we enter 2019, the magnitude of difference in cost has not…
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Not all content is created equal. If it were, it would be impossible to tell good from bad. But as it turns out (especially in the world of technical content), separating a good blog post from a bad one is very easy. There are three…
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Numbers are king. Especially if you are in a demand generation or digital marketing role. Visits, clicks, and registrations are the metrics your job lives and dies by. But you can’t do that without having the right ad copy and destinations for your campaigns. That…
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Have you ever read a technical blog post and wondered how a developer made their way into writing? Are you curious about the backgrounds, inspiration and motivations of practitioners churning out blogs? For us, it’s simple. We know by experience that our practitioners come from…
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Have you ever read a technical blog post and wondered how a developer made their way into writing? Are you curious about the backgrounds, inspiration and motivations of practitioners churning out blogs? For us, it’s simple. We know by experience that our practitioners come from…
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Have you ever read a technical blog post and wondered how a developer made their way into writing? Are you curious about the backgrounds, inspiration and motivations of practitioners churning out blogs? For us, it’s simple. We know by experience that our practitioners come from…
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