Our Blog

keeping practitioners engaged

Keeping Practitioners Engaged: The Ultimate Challenge

January 2, 2018 - influencer content marketing, influencer management, Practitioner Marketing

As someone who both freelances and manages a network of freelance content writers who are practitioners, I think I have a good grasp of the pros and cons of working with them. Here’s one of the biggest cons: If left to their own devices, practitioners…

Read More
Managing a practitioner community

Managing a practitioner community vs. an influencer community for content marketing

December 26, 2017 - influencer content marketing, Practitioner Marketing

Influencer and practitioner content marketing deliver similar value to companies, so it would seem that managing a practitioner community would be similar to managing an influencer community. Both types of communities increase reach, should increase credibility, and have a substantial impact in long-term lead and…

Read More
difference between journalists and practitioners

The Difference Between Journalists and Practitioners

December 21, 2017 - Practitioner Marketing

Understanding the difference between journalists and practitioners is critical to executing your brand-building content marketing strategy. One of the most important things to remember about journalists is that they are professional writers who write about people and topics that are newsworthy. A journalist’s attention is…

Read More
Practitioner marketing

Your Practitioners Should Know Your Product—But Not Too Well

December 19, 2017 - Practitioner Marketing

When planning a practitioner marketing strategy, you should make sure your practitioners are experts in your product or service—Right? Not quite. Although it may seem like the people who have the most familiarity with your product are best equipped to develop articles, videos or other…

Read More
Content that drives customer decisions

Practitioner Marketing Playbook: Content That Drives Customer Decisions

December 14, 2017 - Practitioner Marketing

What is the best way to create content that drives customer decisions so they select your product? There are many tools available, but if you’ve successfully employed practitioner marketing for creating thought leadership, then invest in market education, you can easily segue into decision-making content….

Read More
Market Education Content

Practitioner Marketing Playbook: Creating Market Education Content

December 7, 2017 - Practitioner Marketing

Practitioner marketing is a powerful tool for creating market education content that is authentic and persuasive. Often employed to help a company achieve thought leadership in a highly skeptical audience of experts, practitioner marketing, also called practitioner content marketing, is more than influencer marketing. Influencer…

Read More
Thought Leadership

Practitioner Marketing Playbook: Thought Leadership Content Marketing Best Practices

November 16, 2017 - Content Marketing, Practitioner Marketing

Do thought leadership content marketing best practices differ for practitioner marketing? You may not think so. After all, thought leadership pieces are best generated by practitioners, as the topics that interest practitioners are those issues that your customers face, and are often unaddressed. However, not…

Read More
practitioner content marketing

Using Re:each for Practitioner Content Marketing

November 14, 2017 - influencer content marketing, Practitioner Marketing

Here at Fixate.io, our goal is to provide our customers with specialized, reliable, and practical content that will attract customers with domain expertise. Scientific and technical audiences have no tolerance for bunk, so most traditional marketing practices must be thrown out the window. Client-generated content…

Read More
practitioner marketing

Practitioner Marketing Playbook: Thought Leadership

November 9, 2017 - Content Marketing, influencer content marketing, Influencer marketing, Practitioner Marketing

What is practitioner marketing? It’s a little bit like influencer marketing, but requires more than a social media account and followers. It requires expertise in a particular area. Practitioner marketing is a form of content marketing where the content is generated by someone who actually…

Read More