Our Blog

content distribution

Creating a Practitioner Marketing Content Distribution Strategy

May 14, 2019 - Content Marketing, influencer content marketing, Influencer marketing, Practitioner Marketing

Effective content distribution is essential to the success of a practitioner marketing campaign. While structuring practitioner content with the right keywords and links for search engine optimization and discoverability will help, SEO alone is not sufficient. As our Practitioner Whisperer, Chris Tozzi, has pointed out,…

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freelance writers

The Practitioner Whisperer: The Money Question—How Much to Pay Freelance Writers

May 9, 2019 - influencer content marketing, influencer management, Practitioner Marketing, The Influencer Whisperer

If, like us here at Fixate, your practitioners are freelance writers, and you have probably often wondered what to pay them. In this post, we provide the answer—or something close to it. We can’t tell you exactly which pay rate is the best fit for…

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Building a developer portal

Best Practices for Building a Developer Portal

April 23, 2019 - Content Marketing, influencer content marketing, Practitioner Marketing

It used to be that the only types of businesses that had to worry about having a developer portal were those which sold to developers. The second cohort of portals was made up of companies that had tech products and an API. But now, unless…

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practitioner content marketing

Who we compete with

April 18, 2019 - Practitioner Marketing

When you are shopping vendors, knowing their competition is helpful — Maybe not in the large company procurement sort of way, but in understanding the ecosystem and the nuances between offerings. This is especially true when investigating an agency, where the advantages can be highly…

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technical founders

Technical Founders – You might be the problem

April 11, 2019 - Marketing, Practitioner Marketing

Technical founders are amazing at a lot of things — doing a lot with little, understanding their market at the ground floor, and leading technical teams. But what they are not good at is marketing. And this is why technical founders can often be the…

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influencer-marketing business

The Influencer Whisperer: How to Motivate Influencer Practitioners

April 4, 2019 - Practitioner Marketing

In the practitioner-marketing business, your product is only as good as the practitioners who create it. That’s true whether the product takes the form of events, videos, social media engagement, or (as is the case at Fixate) expert blog posts and articles. To get good,…

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publish content

How to Tell When Content is Ready to Publish

March 28, 2019 - Practitioner Marketing

By its nature, content is subjective. It would be nice if there were a quantifiable, black-or-white, metrics-based assessment we could perform to determine objectively whether content is “good” and ready to be published, but there isn’t. That doesn’t mean you should publish content without first…

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ghostwritten

Understanding Content Authorship

March 21, 2019 - Content Marketing, Practitioner Marketing

Understanding Content Authorship How content gets published matters. It may seem like authorship is a trivial thing, but it isn’t. There are three types of content authorship: authored, non-authored, and ghostwritten, and each has its own unique advantages and disadvantages. Authorship seems so trivial that…

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share of voice

How Do You Measure Share of Voice for Practitioner Content Marketing?

March 14, 2019 - influencer content marketing, Influencer marketing, Practitioner Marketing, Share of voice

All your marketing creativity has to be harnessed for one thing—revenue. In saturated markets, that’s not easy. You have to build a relationship with the market with practices like practitioner marketing. It takes a lot of effort, and it can be hard to connect that…

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practitioner content

Best of 2018: What is Practitioner Marketing?

January 24, 2019 - influencer content marketing, Marketing, Practitioner Marketing

What is practitioner marketing? While Influencer content marketing is gaining traction as a strategy for business-to-business (B2B) marketing, for technical markets, its origins in business-to-consumer (B2C) influencer marketing may result in misguided efforts to identify influencers. This is particularly true in very specific technical markets…

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