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influencer-marketing business

The Influencer Whisperer: How to Motivate Influencer Practitioners

April 4, 2019 - Practitioner Marketing

In the practitioner-marketing business, your product is only as good as the practitioners who create it. That’s true whether the product takes the form of events, videos, social media engagement, or (as is the case at Fixate) expert blog posts and articles. To get good,…

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publish content

How to Tell When Content is Ready to Publish

March 28, 2019 - Practitioner Marketing

By its nature, content is subjective. It would be nice if there were a quantifiable, black-or-white, metrics-based assessment we could perform to determine objectively whether content is “good” and ready to be published, but there isn’t. That doesn’t mean you should publish content without first…

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viral blog posts

Virality is not a KPI

January 17, 2019 - Practitioner Marketing

Have you ever had a post go viral? It’s awesome. Especially when you publish your post in the evening, wake up to look at your web stats (you know you always do), and think, “How the hell did we hit that number?” I can’t argue…

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practitioner content

Comparing User Genereated vs Freelance vs Practitioner tech blog content

December 18, 2018 - Practitioner Marketing

Not all content is created equal. If it were, it would be impossible to tell good from bad. But as it turns out (especially in the world of technical content), separating a good blog post from a bad one is very easy. There are three…

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Zach Flower

Meet the Practitioner: Zach “Keep it Simple” Flower

December 11, 2018 - Practitioner Marketing

Have you ever read a technical blog post and wondered how a developer made their way into writing? Are you curious about the backgrounds, inspiration and motivations of practitioners churning out blogs? For us, it’s simple. We know by experience that our practitioners come from…

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eric bruno

Meet the Practitioner: Eric “I Want to Hear From You” Bruno

December 4, 2018 - Practitioner Marketing

Have you ever read a technical blog post and wondered how a developer made their way into writing? Are you curious about the backgrounds, inspiration and motivations of practitioners churning out blogs? For us, it’s simple. We know by experience that our practitioners come from…

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Ashley Hunsberger

Meet the Practitioner: Ashley “Always Write” Hunsberger

November 27, 2018 - Practitioner Marketing

Have you ever read a technical blog post and wondered how a developer made their way into writing? Are you curious about the backgrounds, inspiration and motivations of practitioners churning out blogs? For us, it’s simple. We know by experience that our practitioners come from…

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greg sypolt

Meet the Practitioner: Greg “Quality Built-In” Sypolt

November 20, 2018 - Practitioner Marketing

Have you ever read a technical blog post and wondered how a developer made their way into writing? Are you curious about the backgrounds, inspiration and motivations of practitioners churning out blogs? For us, it’s simple. We know by experience that our practitioners come from…

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Brena Monteiro

Meet the Practitioner: Brena “Write to Inspire” Monteiro

November 13, 2018 - Practitioner Marketing

Have you ever read a technical blog post and wondered how a developer made their way into writing? Are you curious about the backgrounds, inspiration and motivations of practitioners churning out blogs? For us, it’s simple. We know by experience that our practitioners come from…

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vince power

Meet the Practitioner: Vince “IT With a Purpose” Power

November 6, 2018 - Practitioner Marketing

Have you ever read a technical blog post and wondered how a developer made their way into writing? Are you curious about the backgrounds, inspiration and motivations of practitioners churning out blogs? For us, it’s simple. We know by experience that our practitioners come from…

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