When we evaluate our customers’ greatest needs, we always come back to the challenges they face when developing topics for their blogs and assets. While some of our customers may choose to create their own topic strategy, normally, part of our partnership with our customers…
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Last week we had the opportunity to participate in Evans Data Corporation’s 14th Annual Developer Relations Conference in Palo Alto, CA. With an impressive lineup of sponsors, workshop contributors, and keynote speakers, it was like drinking from the firehose. There were parallel tracks, so it…
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When we ask our customers the greatest challenge they face in their content marketing, they consistently come back to us with the same answer: developing topics for their blogs and longer-form marketing assets. While it is certainly possible to create your own topic strategy, normally,…
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In technical markets, the target user pays attention to details. It might seem like it’s enough that your contributors’ bios show up, and that the bylines are trivial. But they are not. It’s important to structure your author bylines and bios correctly. When I tell…
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When we evaluate our customers’ greatest needs, we always come back to the challenges they face when developing topics for their blogs and assets. While some of our customers may choose to create their own topic strategy, normally, part of our partnership with our customers…
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Building a company means building a customer base. An effective strategy uses content marketing and practitioner marketing to build your use case first, then your product. It’s counterintuitive to technical founders to make spending money on marketing as important as spending money on technical development….
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Content marketing requires writing content. Even if the content is a small video with no words on the screen, there will still be an outline, if not a full script. However, writing has an inertia problem. You will never start writing—until you start. This inertia…
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There are several factors that determine a technical blog’s success. Some are predictable, and some, like the market landscape and the perception of content, are up to the gods. But for a technical blog to even have a chance to produce magic, there are some…
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Writing meaningful content is hard. Choosing what to write about is even harder—especially in the practitioner marketing business. How do you pick topics that your expert writers can discuss compellingly, and that readers will find engaging? How do you strike the right balance between timely…
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Building a brand requires a strategy that includes a combination of PR and content marketing. Practitioner content marketing is a powerful way to establish your brand through thought leadership, education, and product-specific content. It requires experts with domain expertise from outside your company who exert…
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