You may have missed our workshop at Evans Data Corporation’s 14th Annual Developer Relations Conference in Palo Alto, CA. Whether you missed it or made it, we thought we’d break down our Practitioner Content Marketing Playbook for you here. Feel free at any point to…
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When we ask our customers what the greatest challenge is for them in their content marketing, they consistently come back to us with the same answer: developing topics for their blogs and longer-form marketing assets. While it is certainly possible to create your own topic…
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Not all blog content is created equal—which means its impact on the world of would-be readers changes based on when it’s published, where it’s published, and its style. Usually when we think of blog content, we think of it as either personal editorial or news…
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When we evaluate our customers’ greatest needs, we always come back to the challenges they face when developing topics for their blogs and assets. While some of our customers may choose to create their own topic strategy, normally, part of our partnership with our customers…
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Last week we had the opportunity to participate in Evans Data Corporation’s 14th Annual Developer Relations Conference in Palo Alto, CA. With an impressive lineup of sponsors, workshop contributors, and keynote speakers, it was like drinking from the firehose. There were parallel tracks, so it…
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When we ask our customers the greatest challenge they face in their content marketing, they consistently come back to us with the same answer: developing topics for their blogs and longer-form marketing assets. While it is certainly possible to create your own topic strategy, normally,…
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In technical markets, the target user pays attention to details. It might seem like it’s enough that your contributors’ bios show up, and that the bylines are trivial. But they are not. It’s important to structure your author bylines and bios correctly. When I tell…
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When we evaluate our customers’ greatest needs, we always come back to the challenges they face when developing topics for their blogs and assets. While some of our customers may choose to create their own topic strategy, normally, part of our partnership with our customers…
Read More →
Building a company means building a customer base. An effective strategy uses content marketing and practitioner marketing to build your use case first, then your product. It’s counterintuitive to technical founders to make spending money on marketing as important as spending money on technical development….
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Content marketing requires writing content. Even if the content is a small video with no words on the screen, there will still be an outline, if not a full script. However, writing has an inertia problem. You will never start writing—until you start. This inertia…
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