Conferences, trade shows, expos and similar events are the lifeblood of many technical marketing operations. They’re a place for demonstrating products, generating leads and nurturing existing customer relationships. But what do you do if an event you planned on hosting or attending is canceled; or…
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They say nothing beats face-to-face communication. In general, that may be true. But when it comes to selling to a technical audience, we beg to differ. When used the right way, quality technical content can have even more of an impact on potential buyers in…
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If, like us here at Fixate, your practitioners are freelance writers, and you have probably often wondered what to pay them. In this post, we provide the answer—or something close to it. We can’t tell you exactly which pay rate is the best fit for…
Read More →How do you guarantee share of voice on the Internet today? Since the rise of modern web search engines in the 1990s, marketers have tended to focus on Search Engine Optimization (SEO) and crafty keyword placement as the path to success. On today’s Internet, that…
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If you work in the content-marketing business long enough, you learn that there are three main types of freelance writers with whom you can partner to help write content. Understanding the differences between these types, and how each category of freelancer corresponds to different business…
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Kubernetes dominates the market of open source container orchestration engines. Why? It’s not just because of technical features. It’s also because Kubernetes has skillfully cultivated the right image within the container ecosystem. In case you’re not familiar with Kubernetes, here’s a very brief overview: Kubernetes…
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At Fixate, our network of subject-matter experts is the backbone of our content-marketing business. They’re the folks who write most of our content on a freelance basis. As we’ve built our business over the past several years, we’ve learned a thing or two about how…
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If, like us here at Fixate, you work frequently with freelance writers, you have probably often wondered what to pay them. In this post, we provide the answer—or something close to it. We can’t tell you exactly which pay rate is the best fit for…
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Do deadlines still matter? You might think not—especially if you work in the DevOps world. After all, DevOps has kind of killed deadlines. The whole continuous delivery concept does away with the idea of rigid development schedules characterized by tight deadlines. In DevOps, you’re supposed…
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Writing meaningful content is hard. Choosing what to write about is even harder—especially in the influencer marketing business. How do you pick topics that your expert writers can discuss compellingly, and that readers will find engaging? How do you strike the right balance between timely…
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