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Practitioner Marketing Low Code Development Platform SOV

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Turner Sblendorio

October 26, 2017

A few months back, the Fixate.io team introduced the conversation share of voice (SOV) metric to measure influencer marketing impact through share of voice and engagement via Fixate’s Re:each platform. In this post, we introduce our next set of rankings for the conversation topic area of “low code/no code application development.”

The trend towards low code development platforms has seen an increase the past few years. Companies are implementing this practice as a way to cut down on both the development side of programming an application and the implementation side. With a low code platform, a company will save on countless hours of training and implementation of features or bug fixes.  Low code development platforms are technology that allows for creating apps through a configuration of functions. Rather than hand-coding those functions, development, time to market, and patching all experience a great reduction in cost and time spent.  

Here are the current share of voice leaders for low code application development for the past month:

  1. Google App Maker
  2. Outsystems
  3. Microsoft PowerApps
  4. Salesforce App Cloud
  5. Appian
  6. Nintex
  7. Zoho Creator
  8. Quickbase
  9. ServiceNow
  10. Mendix

How We Calculate Share of Voice

When calculating the SOV, we used several different metrics to compute a SOV score. The first was social media presence. We asked:

How often were people tweeting/talking about the company or product?
How many followers did they have?
Social media presence reflects how many users/customers the product has, and it also gives a general feel for the reliability and functionality of the product.

Our next step was determining how often a company was written about for the topic by a non-biased source on a popular website. We narrowed this down to sites that are relatively unbiased (i.e., ones that do not engage frequently in publishing “pay-to-play” content). They include: Hacker News, Infoworld, TechCrunch, The New Stack, and Engadget, as well as sites like Bloomberg and Forbes. The latter may be a little more biased, but they draw significantly more traffic than the others. We did not factor sentiment into our formula. While negative press can reflect poorly upon a company or service, it is still part of the overall conversation, and produces awareness.  

Want to learn more about how to increase your share of voice for your technical product? Contact us at Fixate.io and get heard above the noise.