Our content offering is influencer authored and attributed blogs about your product. Your company’s message is differentiated from your competitors by the persuasive power of the influencer’s reputation and their independence from your company.
Content marketing is a practice within the broader field of marketing. Its purpose is to create and publish compelling content to attract, explain, and justify concepts and products. The reasons companies do it is for leads, brand awareness, but also build a relationship with the market by participating in industry level conversations. This is called share of voice. Tech companies find that with content marketing alone, they are unable to float above the sea of chatter that consumers face on a daily basis.
An influencer is someone who does not sell a product, who has or is a practitioner in target industries, and can be technical enough to establish credibility among their peers. They are people who want to share what they know with their peers and are perceived as technical leaders within a community. Fixate offers your company an unfair advantage by giving you access to a cadre of influencers to execute your content strategy by producing content that has greater depth and persuasive value to your audience, and increases the volume of your content at no additional burden to you.
Motivating, and managing expert authors requires its own level of expertise of the specified industry, and the ability to garner respect and communicate with the authors. This takes a lot of time, and hard to accomplish for content marketing professionals within their already busy schedules, and the conflicting demands to support sales teams with enablement tools.
ATTRIBUTED BLOGS TO INCREASE YOUR MARKET CREDIBILITY
Acquire blog posts written by influencers with attribution to leverage their reputation on behalf of your company.
GET PRODUCT FEEDBACK FROM YOUR TARGET MARKET
Influencer product testing gives you insight to refine your messaging and improve your content. Additionally, this primes influencers who can later be used to generate influencer content or assets for your product.
TECHNICAL ASSETS FOR MARKET EDUCATION AND AWARENESS
Utilize our influencer’s product expertise to create targeted marketing assets such as white papers, eBooks, case studies, that is author unattributed.
DOCUMENTATION IS MARKETING AND CUSTOMER SUPPORT
No matter how sound your product is functionally, if your documentation is not on par your user base will let you know. Use our network of experts to meet this demand without burdening your developers.