A marketing asset is a document vendors distribute to help validate and sell their product. Assets are architected to address specific stages in the buyer's journey. A marketing asset is non-authored and generally 1,500 to 3,000 words in length.
Assets take time to architect and product. Marketing departments have a hard time producing content that is not a direct sales pitch, and finding the time to produce it.
Fixate leverages its network of practitioners to produce targeted assets such as ebooks and whitepapers. The processes begins with topic selection. Once topics are selected content goes through the Fixate content engine. It takes about a month to deliver a final draft, after which the customer has up to 3 revisions. With assets, the customer can make any edits they deem necessary.
Assets are priced based on style, length, and amount of research. Amount of research is the primary determining factor.