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Our Blog

blog posts and technical articles

The Practitioner Whisperer – Writing Exciting Titles

June 12, 2018 - Practitioner Marketing

Titles are to blog posts what curb appeal is to a house. If you have a bad title, no one will read your content, no matter how good it is—just as no one is going to pay attention to your house (regardless of its interior…

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great blog content

The Anatomy of a Top Sweetcode.io Post

January 11, 2018 - Content Marketing

Architecting and publishing great blog content is 40% art, 50% science, and 10% luck. The art, an author’s ability to speak to the nature and match the tone of the target reader, is a subjective skill that is generally enhanced by being part of the…

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Write 2 Blog Posts a Week to Increase Your Website Traffic

December 28, 2017 - Content Marketing

You have decided to use practitioner content marketing to increase your website traffic and drive new business. You have fleshed out your buyer persona enough to identify the kind of practitioner and influencer personas you need to inspire buyers to purchase your product. You’ve polished…

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Infotopia & Media Manipulation

September 29, 2013 - Business Psychology

I have a friend I always go to for new books.  He reads a lot and has a sense of what will interest me.  And I know there is a good chance whatever he recommends I will like.  This time it was Infotopia: How Many…

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