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Why Tech Blogs on Medium Won’t Work for Your Brand

October 11, 2018 - Content Marketing

Medium, a popular platform/social network for blogging, found a natural spot in the hearts of application developers. It’s easy to use, does a great job of putting relevant content in front of people, and has that “I’m a techie” vibe. A problem is that companies…

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image of excitement for product value add

“Product Value Add, Value Has, and Brand”

July 26, 2016 - Marketing

More than just business-speak The language scolds get annoyed with business-speak like value add/ adds value. I’ll admit it, I started researching this idea with this screed-like thesis: namely, that we should be talking about our products/ companies in terms of “has value” not “adds…

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Harnessing the Power of the Tech Evangelist

September 17, 2014 - Tech Evangelism

A hushed and expectant crowd packs a dimly-lit auditorium. Everyone is waiting for the moment to happen. Then it does: from the side he strides onto the stage, tall and thin in his jeans and black turtleneck, and the crowd goes wild. Apple media events…

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