Our Blog

Are You Just Feature and Functionality?

August 14, 2018 - Marketing

Introduction Of course, YOU aren’t just feature and functionality. You are a unique person with qualities that set you apart from everyone else. But is the story you are telling your customers about your product just feature and functionality? If so, you are missing a…

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content creation

How to Get in Developers’ Heads

July 17, 2018 - Content Marketing, Marketing, Practitioner Marketing

Most marketing teams focus on the “call” portion of a call-to-action, instead of the action. This is not a huge surprise, because the call is where the budget is spent. It’s also why marketing is infamous for getting a flurry of people in the door,…

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ghostwritting

Ghostwritten Content Brings Unseen Risk

June 19, 2018 - Content Marketing, influencer content marketing, Practitioner Marketing

Ghostwriting is a fairly common practice for content, and it is seemingly an easy way to satisfy the hunger of an aggressive content runway. But at Fixate, we have a strong opinion about ghostwriting—DON’T. Ghostwriting is not sustainable in the best-case scenario, and in the…

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Building a developer portal

Best Practices for Building a Developer Portal

June 12, 2018 - Content Marketing, influencer content marketing, Practitioner Marketing

It used to be that the only types of businesses that had to worry about having a developer portal were those which sold to developers. The second cohort of portals was made up of companies that had tech products and an API. But now, unless…

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blog posts and technical articles

The Practitioner Whisperer – Writing Exciting Titles

June 12, 2018 - Content Marketing, influencer content marketing

Titles are to blog posts what curb appeal is to a house. If you have a bad title, no one will read your content, no matter how good it is—just as no one is going to pay attention to your house (regardless of its interior…

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overcurating your blog content

Don’t Overcurate Your Blog Posts

January 25, 2018 - influencer content marketing, Practitioner Marketing

If you overcurate your blog posts, you could be losing money and momentum. The cost of not getting blog posts published is much higher than potentially not saying things exactly right. Many companies and marketing teams have a tendency to overthink and scrutinize the content…

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content marketing

The Influencer Whisperer: Deadlines Aren’t Dead (Not Even for DevOps Content Marketers)

May 23, 2017 - influencer content marketing, influencer management, The Influencer Whisperer

Do deadlines still matter? You might think not—especially if you work in the DevOps world. After all, DevOps has kind of killed deadlines. The whole continuous delivery concept does away with the idea of rigid development schedules characterized by tight deadlines. In DevOps, you’re supposed…

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Managing Influencer Content

Managing Influencer Content on Trello

May 11, 2017 - influencer content marketing, influencer management

Editorial calendars guide you through the content publishing process. But content creation has its own set of challenges. At Fixate IO, we have standardized a method for creating content using Trello and Google Drive™—and it has been so effective that we wanted to share it…

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The Influencer Whisperer: A Good Blog Post is Worth 1,000 Keywords

April 18, 2017 - influencer content marketing, influencer management, The Influencer Whisperer

How do you guarantee share of voice on the Internet today? Since the rise of modern web search engines in the 1990s, marketers have tended to focus on Search Engine Optimization (SEO) and crafty keyword placement as the path to success. On today’s Internet, that…

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Image of woman climbing rock to illustrate getting started with influencer content marketing.

Getting Started with Influencer Content Marketing

January 26, 2017 - Influencer marketing

see the influencer marketing ROI infographic New marketing approaches like growth hacking, relationship marketing, and influencer marketing are great. Understanding their value is easy, but getting started, and getting them to fit into existing paradigms, can be challenging. Influencer marketing in particular requires planning for…

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