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practitioner content marketing

Service Persona’s not your brand

June 13, 2019 - Practitioner Marketing

Content marketing can be cut and dried. You can create content about yourself for the purpose of self-promotion. Or you can create content for SEO, serving clicks simply for the purpose of traffic versus providing content that imparts value. Both of these are valid, and…

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Managing Influencer Content

Managing Influencer Content on Trello

April 25, 2019 - influencer content marketing, influencer management

Editorial calendars guide you through the content publishing process. But content creation has its own set of challenges. At Fixate IO, we have standardized a method for creating content using Trello and Google Drive™—and it has been so effective that we wanted to share it…

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Building a developer portal

Best Practices for Building a Developer Portal

April 23, 2019 - Content Marketing, influencer content marketing, Practitioner Marketing

It used to be that the only types of businesses that had to worry about having a developer portal were those which sold to developers. The second cohort of portals was made up of companies that had tech products and an API. But now, unless…

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Image of woman climbing rock to illustrate getting started with influencer content marketing.

Getting Started with Practitioner Content Marketing

April 2, 2019 - Influencer marketing

see the practitioner marketing ROI infographic New marketing approaches like growth hacking, relationship marketing, and practitioner marketing are great. Understanding their value is easy, but getting started, and getting them to fit into existing paradigms, can be challenging. practitioner marketing in particular requires planning for…

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publish content

How to Tell When Content is Ready to Publish

March 28, 2019 - Practitioner Marketing

By its nature, content is subjective. It would be nice if there were a quantifiable, black-or-white, metrics-based assessment we could perform to determine objectively whether content is “good” and ready to be published, but there isn’t. That doesn’t mean you should publish content without first…

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ghostwritten

Understanding Content Authorship

March 21, 2019 - Content Marketing, Practitioner Marketing

Understanding Content Authorship How content gets published matters. It may seem like authorship is a trivial thing, but it isn’t. There are three types of content authorship: authored, non-authored, and ghostwritten, and each has its own unique advantages and disadvantages. Authorship seems so trivial that…

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The Influencer Whisperer: A Good Blog Post is Worth 1,000 Keywords

February 26, 2019 - influencer content marketing, influencer management, The Influencer Whisperer

How do you guarantee share of voice on the Internet today? Since the rise of modern web search engines in the 1990s, marketers have tended to focus on Search Engine Optimization (SEO) and crafty keyword placement as the path to success. On today’s Internet, that…

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cost per word

Don’t Pay Per Word

January 15, 2019 - Content Marketing, Marketing

In the business of content creation, charging by the number of words is the original business model. While there are situations where this is fine, if your purpose is creating content, your goal is to provide value to the market. You should not be paying…

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average practitioner post

How much does original blog content cost?

December 20, 2018 - Content Marketing, Practitioner Marketing

In early 2017, Fixate created this awesome infographic that represents an ROI calculation for in-house content creation versus working with an agency such as ourselves. While the calculations are now a little dated, as we enter 2019, the magnitude of difference in cost has not…

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practitioner content

Comparing User Genereated vs Freelance vs Practitioner tech blog content

December 18, 2018 - Content Marketing, Practitioner Marketing

Not all content is created equal. If it were, it would be impossible to tell good from bad. But as it turns out (especially in the world of technical content), separating a good blog post from a bad one is very easy. There are three…

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