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average practitioner post

How much does original blog content cost?

December 20, 2018 - Content Marketing, Practitioner Marketing

In early 2017, Fixate created this awesome infographic that represents an ROI calculation for in-house content creation versus working with an agency such as ourselves. While the calculations are now a little dated, as we enter 2019, the magnitude of difference in cost has not…

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practitioner content

Comparing User Genereated vs Freelance vs Practitioner tech blog content

December 18, 2018 - Content Marketing, Practitioner Marketing

Not all content is created equal. If it were, it would be impossible to tell good from bad. But as it turns out (especially in the world of technical content), separating a good blog post from a bad one is very easy. There are three…

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Content Context

Content Context Is Everything

September 13, 2018 - Practitioner Marketing

Introduction Content context is everything. Content context is everything. Content context is everything. The above phrase is not a tongue twister (though it is fun to try to say it fast). Nor is it a meditation mantra. It’s a truth that is particularly true when…

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content that surrounds your ad

Show Me the Code: Creating Content for Developers

August 28, 2018 - Practitioner Marketing

Introduction If you are advertising to developers, marketing to developers, or if you’re in developer relations (DevRel), you have probably noticed you are messaging to a group of highly intelligent skeptics who are low on patience for any intrusion in their world that doesn’t deliver…

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Are You Just Feature and Functionality?

August 14, 2018 - Marketing

Introduction Of course, YOU aren’t just feature and functionality. You are a unique person with qualities that set you apart from everyone else. But is the story you are telling your customers about your product just feature and functionality? If so, you are missing a…

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content creation

How to Get in Developers’ Heads

July 17, 2018 - Content Marketing, Marketing, Practitioner Marketing

Most marketing teams focus on the “call” portion of a call-to-action, instead of the action. This is not a huge surprise, because the call is where the budget is spent. It’s also why marketing is infamous for getting a flurry of people in the door,…

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ghostwritting

Ghostwritten Content Brings Unseen Risk

June 19, 2018 - Content Marketing, influencer content marketing, Practitioner Marketing

Ghostwriting is a fairly common practice for content, and it is seemingly an easy way to satisfy the hunger of an aggressive content runway. But at Fixate, we have a strong opinion about ghostwriting—DON’T. Ghostwriting is not sustainable in the best-case scenario, and in the…

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blog posts and technical articles

The Practitioner Whisperer – Writing Exciting Titles

June 12, 2018 - Content Marketing, influencer content marketing

Titles are to blog posts what curb appeal is to a house. If you have a bad title, no one will read your content, no matter how good it is—just as no one is going to pay attention to your house (regardless of its interior…

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overcurating your blog content

Don’t Overcurate Your Blog Posts

January 25, 2018 - influencer content marketing, Practitioner Marketing

If you overcurate your blog posts, you could be losing money and momentum. The cost of not getting blog posts published is much higher than potentially not saying things exactly right. Many companies and marketing teams have a tendency to overthink and scrutinize the content…

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content marketing

The Influencer Whisperer: Deadlines Aren’t Dead (Not Even for DevOps Content Marketers)

May 23, 2017 - influencer content marketing, influencer management, The Influencer Whisperer

Do deadlines still matter? You might think not—especially if you work in the DevOps world. After all, DevOps has kind of killed deadlines. The whole continuous delivery concept does away with the idea of rigid development schedules characterized by tight deadlines. In DevOps, you’re supposed…

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