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Are You Smarter than a Fourth Grader? Then You Can Create Captivating Content

November 24, 2015 - Marketing

Technology providers often give up when faced with creating captivating content for their customers. They rely on technical jargon and leave their content hanging out in the wind, hoping the reader is bored enough, interested enough, or nerdy enough to find a reason to read…

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Pouring Water into the Ocean: Why Your Quality Content Isn’t Seen

March 12, 2015 - Marketing, Tech Evangelism

Putting out quality content has never been easy, but with the continual push to up the game from mega-distribution channels like Google and Facebook, the task seems to gets harder every day. When it feels like even the most rich and vibrant content floats away…

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The Importance of Using a Persona

January 29, 2015 - Marketing

Around 200 billion tweets are sent every year, more than 30 billion pieces of content are shared on Facebook each month and more than 2 million blogs are posted every day. So with all this competition, how do you make sure you and your content…

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Changing the Advertising Paradigm

November 13, 2014 - Marketing

We know advertising is necessary as a tool to generate revenue, demographic information and more customers. From the user perspective, though, the very people we want to target and engage can be alienated because most advertising is a “take-take” proposition. Advertising draws you in with…

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