Our Blog

cost per word

Don’t Pay Per Word

January 15, 2019 - Content Marketing, Marketing

In the business of content creation, charging by the number of words is the original business model. While there are situations where this is fine, if your purpose is creating content, your goal is to provide value to the market. You should not be paying…

Read More
practitioner content

Comparing User Genereated vs Freelance vs Practitioner tech blog content

December 18, 2018 - Content Marketing, Practitioner Marketing

Not all content is created equal. If it were, it would be impossible to tell good from bad. But as it turns out (especially in the world of technical content), separating a good blog post from a bad one is very easy. There are three…

Read More
content distribution

Creating an Influencer Marketing Content Distribution Strategy

May 4, 2017 - influencer content marketing

Effective content distribution is essential to the success of an influencer marketing campaign. While structuring influencer content with the right keywords and links for search engine optimization and discoverability will help, SEO alone is not sufficient. As our Influencer Whisperer, Chris Tozzi, has pointed out,…

Read More

Don’t Stop! How to Prevent Perfection Paralysis and Get Marketing Content Out the Door

December 9, 2015 - Marketing

There is no question that we need help to create the best possible marketing content. Editors within our team are critical to bringing out our best.  High standards and approval requirements can prevent high regret releases from occurring. Like anything, though, a little goes a…

Read More