Most marketing teams focus on the “call” portion of a call-to-action, instead of the action. This is not a huge surprise, because the call is where the budget is spent. It’s also why marketing is infamous for getting a flurry of people in the door,…
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In my last rant, I explained that a technical blog’s primary motive should not be leads, visits, or clicks. While these are a natural side effect of a good blog, they shouldn’t be the goal. Many people maintain their blog simply as a new type…
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Effective content distribution is essential to the success of a practitioner marketing campaign. While structuring practitioner content with the right keywords and links for search engine optimization and discoverability will help, SEO alone is not sufficient. As our Practitioner Whisperer, Chris Tozzi, has pointed out,…
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If you overcurate your blog posts, you could be losing money and momentum. The cost of not getting blog posts published is much higher than potentially not saying things exactly right. Many companies and marketing teams have a tendency to overthink and scrutinize the content…
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Even the largest companies have a limit to their content marketing budgets. Part of the role of the marketing professional is to know when to create content in-house, or outsource content. By starting with your business goals and metrics, this decision can be easy to…
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Our network of 65-plus influencers comes from all over the world, with different backgrounds. Because of this, it can be easy for group members to get lost in the mix. But keeping contributors engaged is an important part of getting great content. And it all…
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Many influencers see their influence dwindle when their audiences start to question the credibility of their content. Marketers have started realizing that to be relevant, influencers need to be given a greater role in content creation. The brand and influencer’s personality need to naturally match,…
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At Fixate, we use tools like Trello to help manage our influencer content marketing workflow. However, we’ve found that even the best-planned process can have friction points that can slow or even stop your workflow cold. Here are a few observations and solutions that can…
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If you work in the content marketing business long enough, you learn that there are three main types of freelance writers with whom you can partner to help write content. Understanding the differences between these types, and how each category of freelancer corresponds to different…
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