Our Blog

technical founders

Technical Founders – You might be the problem

April 11, 2019 - Marketing, Practitioner Marketing

Technical founders are amazing at a lot of things — doing a lot with little, understanding their market at the ground floor, and leading technical teams. But what they are not good at is marketing. And this is why technical founders can often be the…

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publish content

How to Tell When Content is Ready to Publish

March 28, 2019 - Practitioner Marketing

By its nature, content is subjective. It would be nice if there were a quantifiable, black-or-white, metrics-based assessment we could perform to determine objectively whether content is “good” and ready to be published, but there isn’t. That doesn’t mean you should publish content without first…

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share of voice

How Do You Measure Share of Voice for Practitioner Content Marketing?

March 14, 2019 - influencer content marketing, Influencer marketing, Practitioner Marketing, Share of voice

All your marketing creativity has to be harnessed for one thing—revenue. In saturated markets, that’s not easy. You have to build a relationship with the market with practices like practitioner marketing. It takes a lot of effort, and it can be hard to connect that…

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How our partnership with MediaOps makes content the star

March 12, 2019 - Content Marketing, Lead generation

Everyone at Fixate is a content purist. We believe that in technical markets, content is the pillar for all other marketing campaigns to stand on. But we understand that content alone is not going to help marketing teams hit their objectives. Content needs a chance…

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Decoding Devops

Decoding DevOps for the Marketer

March 5, 2019 - Content Marketing, DevOps, Marketing

Marketing to nerds has its pros and cons. Pro: When they like you, they REALLY like you. Con: They believe marketing is the root of all evil. While they claim that marketing does not work on them, they are very sensitive about potentially being the…

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Why you do content marketing

February 14, 2019 - Content Marketing

Unfortunately, content marketing does not have clear KPIs, which justifiably begs the question   — Why do it? Obviously, everyone at Fixate is huge fans of content marketing, above and beyond other marketing activities. But we understand that the benefits are not always clear, and sometimes…

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pr agencies

Why no one Likes their PR agency

February 5, 2019 - Marketing

A good content marketing operation will frequently intersect with the other marketing activities of SEO/SEM, Demand Generation, and Public Relations (PR). These activities are necessary to make sure that the content that is produced gets the best opportunity to excel out in the wild. But…

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seo research

When SEO research harms you blog content

January 31, 2019 - Marketing

While we are not experts in search engine optimization (SEO), we are exposed to it on a regular basis, and we understand its value in giving the content we produce wings. In my last post, I talked about a misconception around SEO optimization as a…

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If only SEO were a Science

January 29, 2019 - Marketing

For any good practitioner content marketing operation, the stage between complete copy and hitting the Publish button is search engine optimization (SEO). If you are reading this post, chances are you already know what that is, and that you, like us, want it to be…

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practitioner content

Best of 2018: What is Practitioner Marketing?

January 24, 2019 - influencer content marketing, Marketing, Practitioner Marketing

What is practitioner marketing? While Influencer content marketing is gaining traction as a strategy for business-to-business (B2B) marketing, for technical markets, its origins in business-to-consumer (B2C) influencer marketing may result in misguided efforts to identify influencers. This is particularly true in very specific technical markets…

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