Our Blog

Meet the Developer: Introducing Michael “Show Me the Info“ Washington

October 18, 2018 - Developer Relations, Marketing to Developers

What about the developer? Have you ever wondered about the developer experience of your advertising? If you are marketing to developers, you absolutely should. Our goal with the “Meet the Developer” series is to give you, the marketer, insight into individual developers.  Meet the people…

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developer experience

Meet the Developer: Introducing Peter “I Can Be Bribed” Kvis

October 4, 2018 - Developer Relations, Marketing to Developers

What about the developer? Have you ever wondered about the developer experience of your advertising? If you are marketing to developers, you absolutely should. Our goal with the “Meet the Developer” series is to give you, the marketer, insight into individual developers. Meet the people…

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developer experience

Meet the Developer: Introducing Mark “Context Is Everything” Downie

September 20, 2018 - Developer Relations, Marketing to Developers

What about the developer? Have you ever wondered about the developer experience of your advertising? If you are marketing to developers, you absolutely should. Our goal with the “Meet the Developer” series is to give you, the marketer, insight into individual developers.  Meet the people…

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mainstream concepts of software architecture

Meet the Developer: Introducing Marc “Challenge the Mainstream” Clifton

September 11, 2018 - Developer Relations, Marketing to Developers

What about the developer? Have you ever wondered about the developer experience of your advertising? If you are marketing to developers, you absolutely should. “Meet the Developer” lets you get to know individual developers.  Meet the people behind the code and learn about how they…

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developer community

Meet the Developer: Introducing Mahsa “Always Improving” Hassankashi

September 6, 2018 - Developer Relations, Marketing to Developers

What about the developer? Have you ever wondered about the developer experience of your advertising? If you are marketing to developers, you absolutely should. Our goal with the “Meet the Developer” series is to give you— the marketer—insight into individual developers. Meet the people behind…

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developer contest

Making Developer Contests Count

September 4, 2018 - Marketing, Practitioner Marketing

Nothing incentivizes developer engagement better than developer contests. Implicit in the developer contest is the requirement for engagement via participation. By collecting data about who participates in each contest, you get more than a mailing list—you immediately gain valuable insight about your audience. What rewards…

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meet the developer

Meet the Developer: Introducing Sacha “Try before I Buy” Barber

August 30, 2018 - Practitioner Marketing

What about the developer? Have you ever wondered about the developer experience of your advertising? If you are marketing and advertising to developers, you absolutely should. “Meet the Developer” helps you discover the person behind the code. Learn who they are, why they write about…

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Bake Developer Empathy Into Your Dev Portal

August 9, 2018 - Business Psychology, influencer management

Terms like “culture” and “empathy” have a lot of meat when brought up in conversation. They provide direction, strategy, and the benefits of successful implementation are clear. But the tactics of implementing things like developer empathy are not always clear. (And at the end of…

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difference between developer relations and developer marketing

The Difference Between Developer Relations and Developer Marketing

August 7, 2018 - Practitioner Marketing

Introduction Developer relations (DevRel), once waning, is back in vogue, and often in surprising companies. As companies try to compete in a digital world, even those selling in-person services find that they need a software application ecosystem in order to create a customer experience that…

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developer

Developer Journey or Developer Empathy? Why does it matter

July 24, 2018 - Practitioner Marketing

We marketers are overcome with the need to compartmentalize concepts into nifty two- to three-word phrases. We even do it with our jobs. The problem becomes untangling what we are actually trying to do when we throw the phrases around. Developer journey and developer empathy…

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