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Image of woman climbing rock to illustrate getting started with influencer content marketing.

Getting Started with Practitioner Content Marketing

April 2, 2019 - Influencer marketing

see the practitioner marketing ROI infographic New marketing approaches like growth hacking, relationship marketing, and practitioner marketing are great. Understanding their value is easy, but getting started, and getting them to fit into existing paradigms, can be challenging. practitioner marketing in particular requires planning for…

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Influencer Content

Managing Influencer Content

April 13, 2017 - influencer content marketing, influencer management

Managing the influencer content stream is tricky. You need a content schedule, but it may be hard to enforce since your influencers don’t work for you. You also need to make sure topic generation is strong and follows a strategy, but that’s a challenge if…

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influencer content

Beneath the Hoodie—The Challenges of Influencer Marketing for SecOps

April 4, 2017 - influencer content marketing, Influencer marketing

With every passing day, the cyber security threat landscape continues to expand as new threats are introduced that target infrastructure and data. As stewards of their organizations’ secure information architecture, CIOs are increasingly challenged by the ever-increasing need to adapt to the changing security landscape…

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influencer crm

Value of an Influencer CRM

March 30, 2017 - influencer content marketing, Influencer marketing

The demand for influencer marketing is huge. But how it is approached often looks like the wild, wild west, especially in Tech. So it’s no surprise that tool services and the tool market are developing around companies like Fixate. In this market, one area of…

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