Our Blog

Technical Blog

Two Things Every Technical Blog Must Do

March 8, 2018 - influencer content marketing, Practitioner Marketing

There are several factors that determine a technical blog’s success. Some are predictable, and some, like the market landscape and the perception of content, are up to the gods. But for a technical blog to even have a chance to produce magic, there are some…

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Developing Topics for Practitioner Marketing: It’s Tough, But Someone Has to Do It

March 1, 2018 - Practitioner Marketing, Share of voice

Writing meaningful content is hard. Choosing what to write about is even harder—especially in the practitioner marketing business. How do you pick topics that your expert writers can discuss compellingly, and that readers will find engaging? How do you strike the right balance between timely…

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content distribution

Creating a Practitioner Marketing Content Distribution Strategy

February 8, 2018 - Content Marketing, influencer content marketing, Influencer marketing, Practitioner Marketing

Effective content distribution is essential to the success of a practitioner marketing campaign. While structuring practitioner content with the right keywords and links for search engine optimization and discoverability will help, SEO alone is not sufficient. As our Practitioner Whisperer, Chris Tozzi, has pointed out,…

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work relationships with reporters

PR Strategy Basics: Building Ethical Relationships with Journalists

January 30, 2018 - influencer content marketing, Marketing, Practitioner Marketing

You own a business or drive a business’ marketing or PR strategy, and you want to build your network of expert reporters. But are you considering how you can build relationships with reporters in an ethical way? There are ethically right and wrong ways (with…

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influencer and practitioner marketing

The difference between vetting influencers and practitioners

October 24, 2017 - Marketing

The value of getting real-world peer-to-peer exposure for your product or service is undeniable. But how you do it (and with whom) takes several forms. Both influencer and practitioner marketing are very effective ways to increase your share of voice and credibility with the market….

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A Practitioner’s Guide to Becoming an Influencer

October 19, 2017 - Influencer marketing

What makes a practitioner an influencer? It’s simple—changing someone’s behavior by sharing your subject-matter expertise. What’s the best way to do that? Share your expertise using the written word and images via the interwebs. You may be thinking, “But wait! To be an influencer, I…

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influencer-marketing business

The Influencer Whisperer: How to Motivate Influencer Practitioners

June 8, 2017 - influencer management

In the influencer-marketing business, your product is only as good as the influencers who create it. That’s true whether the product takes the form of events, videos, social media engagement, or (as is the case at Fixate) expert blog posts and articles. To get good,…

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startup accelerator

Content Marketing is the New PR

June 6, 2017 - Content Marketing, influencer content marketing, Share of voice

PR is simply a way of keeping your brand top of mind within your industry and for your target customer. Though you may be putting all your effort into selecting a PR agency, you may actually have one sitting inside your own marketing team. With…

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content marketing

The Influencer Whisperer: Deadlines Aren’t Dead (Not Even for DevOps Content Marketers)

May 23, 2017 - influencer content marketing, influencer management, The Influencer Whisperer

Do deadlines still matter? You might think not—especially if you work in the DevOps world. After all, DevOps has kind of killed deadlines. The whole continuous delivery concept does away with the idea of rigid development schedules characterized by tight deadlines. In DevOps, you’re supposed…

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Managing Influencer Content

Managing Influencer Content on Trello

May 11, 2017 - influencer content marketing, influencer management

Editorial calendars guide you through the content publishing process. But content creation has its own set of challenges. At Fixate IO, we have standardized a method for creating content using Trello and Google Drive™—and it has been so effective that we wanted to share it…

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