Our Blog

Influencer Content

Managing Influencer Content

April 13, 2017 - influencer content marketing, influencer management

Managing the influencer content stream is tricky. You need a content schedule, but it may be hard to enforce since your influencers don’t work for you. You also need to make sure topic generation is strong and follows a strategy, but that’s a challenge if…

Read More
Freelancers

The Influencer Whisperer: Keeping Freelancers Engaged – The Ultimate Challenge

March 23, 2017 - influencer content marketing, influencer management, Influencer marketing, Marketing, The Influencer Whisperer

As someone who both freelances and manages a network of freelancers, I think I have a good grasp of the pros and cons of working with them. Here’s one of the biggest cons: If left to their own devices, freelancers have a tendency to drift…

Read More

The Influencer Whisperer: You Don’t Have to Write Well. You Just Have to Know Your Stuff

March 7, 2017 - Influencer marketing

What makes an influencer? It’s simple: Subject-matter expertise.  But wait! Don’t you also have to be a great writer? How else can you communicate your expertise if you can’t write polished articles all on your own? The fact is that very few influencers are amazing writers….

Read More
Subscribe to the Fixate IO Blog Highlights, Amplify

Keep up with the latest Fixate IO blog posts about influencer content marketing for B2B and increasing share of voice.  Sign up here: