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freelance writers

The Practitioner Whisperer: The Money Question—How Much to Pay Freelance Writers

May 9, 2019 - Practitioner Marketing

If, like us here at Fixate, your practitioners are freelance writers, and you have probably often wondered what to pay them. In this post, we provide the answer—or something close to it. We can’t tell you exactly which pay rate is the best fit for…

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word of mouth

How Do You Market To Developers? Trick Question! You Don’t

May 2, 2019 - Marketing to Developers

I’m a Millennial. If you’ve ever read anything about us, it should be automatically implied that we don’t like being sold to. We inherently don’t trust corporations. And the brands we do like are pretty high quality in that they provide an impeccable service or…

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Influencer Marketing in Tech:  I-Way or the Highway

April 30, 2019 - Practitioner Marketing

It’s tempting to begin with a definition of influencer marketing, but what‘s really driving this marketing strategy is the customer. So what do we know about the high tech market segment? Tech souls are more than skeptical when it comes to receiving product information when…

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Managing Influencer Content

Managing Influencer Content on Trello

April 25, 2019 - Practitioner Marketing

Editorial calendars guide you through the content publishing process. But content creation has its own set of challenges. At Fixate IO, we have standardized a method for creating content using Trello and Google Drive™—and it has been so effective that we wanted to share it…

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practitioner content marketing

Who we compete with

April 18, 2019 - Business Psychology

When you are shopping vendors, knowing their competition is helpful — Maybe not in the large company procurement sort of way, but in understanding the ecosystem and the nuances between offerings. This is especially true when investigating an agency, where the advantages can be highly…

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technical founders

Technical Founders – You might be the problem

April 11, 2019 - Business Psychology

Technical founders are amazing at a lot of things — doing a lot with little, understanding their market at the ground floor, and leading technical teams. But what they are not good at is marketing. And this is why technical founders can often be the…

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Drip Campaign vs. Waterboarding

April 9, 2019 - Practitioner Marketing

You may have read information advising a drip campaign primarily focused at automated email campaigns originating from marketing automation software companies.  The premise of a drip marketing campaign, analogous to drip irrigation, is to deliver a small, steady stream of marketing materials in a pre-determined…

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influencer-marketing business

The Influencer Whisperer: How to Motivate Influencer Practitioners

April 4, 2019 - Practitioner Marketing

In the practitioner-marketing business, your product is only as good as the practitioners who create it. That’s true whether the product takes the form of events, videos, social media engagement, or (as is the case at Fixate) expert blog posts and articles. To get good,…

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ghostwritten

Understanding Content Authorship

March 21, 2019 - Content Marketing

Understanding Content Authorship How content gets published matters. It may seem like authorship is a trivial thing, but it isn’t. There are three types of content authorship: authored, non-authored, and ghostwritten, and each has its own unique advantages and disadvantages. Authorship seems so trivial that…

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The Influencer Whisperer: A Good Blog Post is Worth 1,000 Keywords

February 26, 2019 - Content Marketing

How do you guarantee share of voice on the Internet today? Since the rise of modern web search engines in the 1990s, marketers have tended to focus on Search Engine Optimization (SEO) and crafty keyword placement as the path to success. On today’s Internet, that…

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