Our Blog

Contributors

5 Ways to Vet Content Contributors

July 11, 2017 - Content Marketing

At Fixate, we have interviewed around 150 contributors. About 50 have produced one or more pieces of content for Sweetcode.io or our vendor blogs, and about 15 contribute on a monthly basis. Our current network is around 65 contributors, but it is those elite 15…

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use influencer content marketing

What Markets Need Practitioner Influencers?

July 4, 2017 - Practitioner Marketing

If you have decided to use influencer content marketing to drive new business, hopefully you have fleshed out your buyer persona enough to identify the kind of influencer persona needed to inspire buyers to purchase your product. Even if you have an influencer marketing CRM…

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influencer-generated content

How to use Google Docs to manage influencer-generated content

June 27, 2017 - Practitioner Marketing

Many influencers see their influence dwindle when their audiences start to question the credibility of their content. Marketers have started realizing that to be relevant, influencers need to be given a greater role in content creation. The brand and influencer’s personality need to naturally match,…

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keeping freelance writers happy

The Influencer Whisperer: How to Keep Freelance Writers Happy

June 13, 2017 - Practitioner Marketing

At Fixate, our network of subject-matter experts is the backbone of our content-marketing business. They’re the folks who write most of our content on a freelance basis. As we’ve built our business over the past several years, we’ve learned a thing or two about how…

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freelance writers

The Influencer Whisperer: The Money Question: How Much to Pay Freelance Writers

May 30, 2017 - Practitioner Marketing

If, like us here at Fixate, you work frequently with freelance writers, you have probably often wondered what to pay them. In this post, we provide the answer—or something close to it. We can’t tell you exactly which pay rate is the best fit for…

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content marketing

The Influencer Whisperer: Deadlines Aren’t Dead (Not Even for DevOps Content Marketers)

May 23, 2017 - Practitioner Marketing

Do deadlines still matter? You might think not—especially if you work in the DevOps world. After all, DevOps has kind of killed deadlines. The whole continuous delivery concept does away with the idea of rigid development schedules characterized by tight deadlines. In DevOps, you’re supposed…

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product testing

Influencer Product Testing—When Bad News is Good News

May 18, 2017 - Practitioner Marketing

Building a new offering at some level is based on faith. Your product team has made an educated guess about what the target audience wants, and perhaps the team performed some market research before they built the product or features. But you don’t REALLY know…

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influencer marketing business

The Influencer Whisperer: Developing Topics for Influencer Marketing: It’s Tough, But Someone Has to Do It

May 9, 2017 - Practitioner Marketing

Writing meaningful content is hard. Choosing what to write about is even harder—especially in the influencer marketing business. How do you pick topics that your expert writers can discuss compellingly, and that readers will find engaging? How do you strike the right balance between timely…

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Influencer Content

Managing Influencer Content

April 13, 2017 - Practitioner Marketing

Managing the influencer content stream is tricky. You need a content schedule, but it may be hard to enforce since your influencers don’t work for you. You also need to make sure topic generation is strong and follows a strategy, but that’s a challenge if…

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CIO

Beneath the Hoodie—Marketing SaaS to the CIO

April 11, 2017 - Business Psychology

Today’s CIO faces some significant challenges in order to safeguard the information integrity of his or her organization. A CIO not only faces external threats to data, but also observes a growing landscape of devices and users who demand higher access privileges to data in…

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