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influencer content

Beneath the Hoodie—The Challenges of Influencer Marketing for SecOps

April 4, 2017 - Business Psychology

With every passing day, the cyber security threat landscape continues to expand as new threats are introduced that target infrastructure and data. As stewards of their organizations’ secure information architecture, CIOs are increasingly challenged by the ever-increasing need to adapt to the changing security landscape…

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influencer crm

Value of an Influencer CRM

March 30, 2017 - Practitioner Marketing

The demand for influencer marketing is huge. But how it is approached often looks like the wild, wild west, especially in Tech. So it’s no surprise that DevOps tool services and the DevOps tool market are developing around companies like Fixate. Fixate’s network of influencers…

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influencer content

Creating an Influencer Marketing Strategy

March 28, 2017 - Practitioner Marketing

Here’s the plan: Cultivate a cadre of influencers, have them produce content at a high volume, and break through the noise. Watch the sales numbers shoot through the roof. Inside your company, demonstrate the value of marketing, and run around the SaaS world, attracting customers…

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Image of line of people illustrating the power of persuasion of using influencer marketing for SaaS

Fixate Influencer Marketing for SaaS

March 21, 2017 - Content Marketing

If you are reading this blog, then you are living in the noisy world known as Marketing Software as a Service (SaaS). Your world is either a slog, fighting entrenched platforms like SalesForce, or you’re in the murky realm of educating a skeptical vertical market…

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image of bubble soccer illustrating how influencer product testing bursts your bias bubble

Burst Your Bias Bubble with Influencer Product Testing

October 11, 2016 - Practitioner Marketing

There is a lot of luck associated with the success of a new product or major feature. But success is also predicated on an organization’s openness to gathering unbiased, external feedback before the product is launched. In psychology, there are two cognitive biases working against…

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Doing Content Marketing in the Tech Space? – You Need Subject Matter Experts, Pronto

September 25, 2015 - Content Marketing

Raise your hand if you have this problem: You’re smart. You know how to research. You know how to write. But guess what? Subject matter experts in the Internet of Clouds in SaaScurity DevIDK know you’re not. And that’s probably because you don’t have a…

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