Our Blog

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Why Lead Gen Is Bad for Business

August 17, 2018 - Lead generation, Marketing, Metrics, Practitioner Marketing

When you get right down to it, deals are made when you have the right contact information from the right person who has a budget and a need. All this stuff we do in marketing to build credibility, awareness and brand needs to boil down…

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difference between developer relations and developer marketing

The Difference Between Developer Relations and Developer Marketing

August 7, 2018 - Practitioner Marketing

Introduction Developer relations (DevRel), once waning, is back in vogue, and often in surprising companies. As companies try to compete in a digital world, even those selling in-person services find that they need a software application ecosystem in order to create a customer experience that…

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practitioner content marketing

Why You Can’t Afford Commodity Content Marketing

June 5, 2018 - Content Marketing, influencer content marketing, Practitioner Marketing

They are everywhere—platforms and blog mills that offer content as a commodity. Content to feed the content marketing blog beast. It’s cheap, it’s convenient, and it’s a costly mistake. The nature of a commodity is that it is undifferentiated from what is produced by another…

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share of voice

How Do You Measure Share of Voice for Practitioner Content Marketing?

February 20, 2018 - influencer content marketing, Influencer marketing, Practitioner Marketing, Share of voice

All your marketing creativity has to be harnessed for one thing—revenue. In saturated markets, that’s not easy. You have to build a relationship with the market with practices like practitioner marketing. It takes a lot of effort, and it can be hard to connect that…

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press kit

Creating Your Own Voice: Building Your Press Kit

February 6, 2018 - Marketing, Share of voice

Every healthy business needs to build a press kit—especially technology businesses that deal with jargon-laden terms and complicated subjects. What is a press kit? A press kit is a packet of information presented physically or digitally that gives an overview of your company, access to…

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public relations controversy

No News is Not Good News: Managing a Public Relations Controversy

January 23, 2018 - Content Marketing, Marketing

Your company hasn’t been in the news for two years. Nothing is going wrong. Everything is steady—and then WHAM! You find yourself in the middle of a public relations controversy. Your first inclination may be to run from reporters and your public relations team and…

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press release

Writing a Press Release: How to Get Reporters to Notice Your Tech Business

January 4, 2018 - Marketing, Practitioner Marketing, Share of voice

Getting your tech business noticed by reporters is hard. Making sure your press releases are tailored to reporters’ needs can help build your audience and get eyeballs on your business. Press releases are an important part of any company’s media strategy. Press releases are official…

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What Tech Companies Can Learn From HQ Trivia’s Public Relations Mistake

November 30, 2017 - Marketing

As far as a public relations mistake goes, the HQ Trivia CEO’s tirade against a Daily Beast reporter ranks as a wholly unnecessary and easily avoided controversy. But there are some valuable lessons that tech companies can learn from it. First, here’s a summary in…

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press pitch

Avoid These Four Mistakes, and Get Your Press Pitch Published

November 21, 2017 - Content Marketing, Marketing

Let’s face it: Getting your press pitch published isn’t easy. Does this story sound familiar? You send an email to a reporter and have a great introductory phone call. You send pitch after pitch to them about recent funding, new products and new blog posts…

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practitioner content marketing

Using Re:each for Practitioner Content Marketing

November 14, 2017 - influencer content marketing, Practitioner Marketing

Here at Fixate.io, our goal is to provide our customers with specialized, reliable, and practical content that will attract customers with domain expertise. Scientific and technical audiences have no tolerance for bunk, so most traditional marketing practices must be thrown out the window. Client-generated content…

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