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technical content marketing

Why Technical Content Marketing Beats Face-to-Face Sales

March 31, 2020 - Practitioner Marketing

They say nothing beats face-to-face communication. In general, that may be true. But when it comes to technical sales – selling to a technical audience – we beg to differ. When used the right way, quality technical content can have even more of an impact…

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waterfall

In Content Marketing, Waterfall Works

July 11, 2019 - Practitioner Marketing

“Waterfall” in the tech world has become synonymous with antiquated processes and lack of execution. So it might seem strange that a content marketing agency like us, who specifically serves tech vendors, champions waterfall content creation processes. The reason is, it’s what works, and we…

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word of mouth

How Do You Market To Developers? Trick Question! You Don’t

May 2, 2019 - Marketing to Developers

I’m a Millennial. If you’ve ever read anything about us, it should be automatically implied that we don’t like being sold to. We inherently don’t trust corporations. And the brands we do like are pretty high quality in that they provide an impeccable service or…

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practitioner content marketing

Who we compete with

April 18, 2019 - Business Psychology

When you are shopping vendors, knowing their competition is helpful — Maybe not in the large company procurement sort of way, but in understanding the ecosystem and the nuances between offerings. This is especially true when investigating an agency, where the advantages can be highly…

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Humor in Marketing is No Laughing Matter

April 16, 2019 - Content Marketing

Let ‘er Rip! Let Flatulence Keep Your Content Fresh. Why use humor in marketing? Because it’s fun, dammit!! It turns out there are MUCH better reasons then your own enjoyment (but I think that should factor in – what you enjoy, you tend to put more…

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Drip Campaign vs. Waterboarding

April 9, 2019 - Practitioner Marketing

You may have read information advising a drip campaign primarily focused at automated email campaigns originating from marketing automation software companies.  The premise of a drip marketing campaign, analogous to drip irrigation, is to deliver a small, steady stream of marketing materials in a pre-determined…

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blockchain

Marketing for Blockchain

March 26, 2019 - Marketing to Developers

Blockchain has everyone excited, but no one really knows what is going on. This is good news and bad news for product vendors intending to build and sell Blockchain products. Fixate has been fortunate to partner with several upcoming vendors in the space, and I’m…

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leads

Let’s Talk About: Leads and Needs

February 21, 2019 - Lead generation

So, yes. Leads are one of the most important aspects of what we do here at MediaOps, and what our clients need to succeed. But let me ask you this: What qualifies as a proper lead? If you have the same person registered on more…

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documentation

Turn Documentation into a Marketing Activity

February 7, 2019 - Content Marketing

If you are a software company selling to technical audiences, your public documentation is a huge asset. Documentation can easily become your number-one source of inbound traffic. It can also increase conversions and help influencers get on your side to spread the word. Turning documentation…

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vendor blog

Should you even have a vendor blog?

January 10, 2019 - Content Marketing

The impact of a successful vendor blog is huge — and the time wasted on a weak one is just as significant. Most companies we encounter are not meeting the bare minimum requirements to make a vendor blog a success. If this describes you, maybe…

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