Our Blog

demand generation

What Demand Gen Needs to Know About Content Marketing

December 13, 2018 - Content Marketing

Numbers are king. Especially if you are in a demand generation or digital marketing role. Visits, clicks, and registrations are the metrics your job lives and dies by. But you can’t do that without having the right ad copy and destinations for your campaigns. That…

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skate boarder illustrating how important it is to shake your content marketing assets

Shake Your Assets: Content Marketing Assets, That Is.

November 15, 2018 - Content Marketing

At Fixate, we believe content marketing assets are the best type of content to create, particularly in Q4. Why? Timing, timing and timing.  By creating assets in Q4, you allow enough time for the content creation cycle, written and graphic, approval, and then you are…

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landing pages

The Difference Between Marketing and Technical Landing Pages

November 8, 2018 - Content Marketing

Marketers are very familiar with landing pages. And nine times out of 10, they are focused specifically on marketing landing pages. But there is another type of landing page that is extremely powerful — the technical landing page. I will explain the difference between the…

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practitioner marketing strategy

Creating a Practitioner Marketing Strategy for Developer Marketing

October 25, 2018 - Marketing to Developers

Here’s the plan: Cultivate a cadre of developer practitioners, have them produce content at a high volume, and break through the noise. Watch the sales numbers shoot through the roof. Inside your company, demonstrate the value of content marketing by using content to attract developers…

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practitioner content marketing

Practitioner Content Marketing Playbook: Curation

October 9, 2018 - Content Marketing

You may have missed our workshop at Evans Data Corporation’s 14th Annual Developer Relations Conference in Palo Alto, CA. Whether you missed it or made it, we thought we’d break down our Practitioner Content Marketing Playbook for you here. Feel free at any point to…

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understand the technology

When Marketing and Developers Collide

October 2, 2018 - Marketing to Developers

Two groups have had a dominant presence on the Internet since its early days—programmers and marketers. Programmers built the Internet. They were posting on Usenet, developing the first interactive websites in PHP, and uploading code to SourceForge while the rest of the world was still…

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Content Distribution Strategy

Content Marketer’s Notebook: When Should I Outsource Content?

September 18, 2018 - Content Marketing

Even the largest companies have a limit to their content marketing budgets.  Part of the role of the marketing professional is to know when to create content in-house, or outsource content. By starting with your business goals and metrics, this decision can be easy to…

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Content Context

Content Context Is Everything

September 13, 2018 - Practitioner Marketing

Introduction Content context is everything. Content context is everything. Content context is everything. The above phrase is not a tongue twister (though it is fun to try to say it fast). Nor is it a meditation mantra. It’s a truth that is particularly true when…

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Your API Documentation Content Marketing Strategy

August 2, 2018 - Practitioner Marketing

What could be more boring than API documentation? At least, that is how most of us view documentation—but not developers. API docs are one of the fastest ways to learn about a product and what it does. And API docs are one of the best…

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MarketingOps

DevOps for Marketing – Is it time for a MarketingOps Manifesto?

July 31, 2018 - Content Marketing

Introduction The very first principle outlined in The Agile Admin’s version of the DevOps Manifesto is that the “highest priority is to satisfy the customer through early and continuous delivery of valuable functionality.” The dirty little secret about marketing is that marketing often has two…

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