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Multiple Persona Disorder

June 7, 2016 - Marketing

For your copy to succeed, it should have the content your leads and customers want. When written for everyone, your copy has multiple persona disorder, and resonates with no one. To avoid this, you must craft content for a specific type of person that embodies…

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The Importance of Using a Persona

January 29, 2015 - Marketing

Around 200 billion tweets are sent every year, more than 30 billion pieces of content are shared on Facebook each month and more than 2 million blogs are posted every day. So with all this competition, how do you make sure you and your content…

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