Our Blog

Zach Flower

Meet the Practitioner: Zach “Keep it Simple” Flower

December 11, 2018 - Meet the Practitioner

Have you ever read a technical blog post and wondered how a developer made their way into writing? Are you curious about the backgrounds, inspiration and motivations of practitioners churning out blogs? For us, it’s simple. We know by experience that our practitioners come from…

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Meet the Practitioner: Mike “Make a Difference” Mackrory

October 16, 2018 - Meet the Practitioner, Practitioner Marketing

Have you ever read a technical blog post and wondered how a developer made their way into writing? Are you curious about the backgrounds, inspiration and motivations of practitioners churning out blogs? For us, it’s simple. We know by experience that our practitioners come from…

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Practitioner content marketing is an approach to building thought leadership by publishing content about important technical issues or problems in your market space, and the content is written by practitioners from outside your company.

Practitioner Content Marketing Playbook: Practitioner Personas

May 1, 2018 - influencer content marketing, Practitioner Marketing

I know, you are just slapping yourselves silly because you missed our workshop at Evans Data Corporation’s 14th Annual Developer Relations Conference in Palo Alto, CA. Whether you missed it or made it, we thought we’d break down our Practitioner Content Marketing Playbook for you…

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practitioner content

What is Practitioner Marketing?

December 5, 2017 - influencer content marketing, Marketing, Practitioner Marketing

What is practitioner marketing? While Influencer content marketing is gaining traction as a strategy for business-to-business (B2B) marketing, for technical markets, its origins in business-to-consumer (B2C) influencer marketing may result in misguided efforts to identify influencers. This is particularly true in very specific technical markets…

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practitioner content

The Practinfluencer

April 19, 2017 - influencer content marketing, Influencer marketing

Influencer content marketing is gaining traction as a strategy for business-to-business (B2B) marketing. Its origins in business-to-consumer (B2C) influencer marketing may result in misguided efforts to identify influencers, however. This is particularly true in very specific technical markets like DevOps, SecOps, and Big Data. As…

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