Our Blog

Frankenstein Blog Post

Beware the Frankenstein Blog Post or Whitepaper

January 3, 2019 - Content Marketing, Practitioner Marketing

Being in the content creation business, we get to see all forms of content — the good, the bad, and the UGLY. No matter how much I want to believe marketing content creation is a science, there are still subjective components. And sometimes those subjective/human…

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practitioner content

Comparing User Genereated vs Freelance vs Practitioner tech blog content

December 18, 2018 - Content Marketing, Practitioner Marketing

Not all content is created equal. If it were, it would be impossible to tell good from bad. But as it turns out (especially in the world of technical content), separating a good blog post from a bad one is very easy. There are three…

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demand generation

What Demand Gen Needs to Know About Content Marketing

December 13, 2018 - Content Marketing, Practitioner Marketing

Numbers are king. Especially if you are in a demand generation or digital marketing role. Visits, clicks, and registrations are the metrics your job lives and dies by. But you can’t do that without having the right ad copy and destinations for your campaigns. That…

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Zach Flower

Meet the Practitioner: Zach “Keep it Simple” Flower

December 11, 2018 - Meet the Practitioner

Have you ever read a technical blog post and wondered how a developer made their way into writing? Are you curious about the backgrounds, inspiration and motivations of practitioners churning out blogs? For us, it’s simple. We know by experience that our practitioners come from…

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Meet the Practitioner: Daisy “Sharing Knowledge Builds Community” Tsang

October 30, 2018 - Meet the Practitioner, Practitioner Marketing

Have you ever read a technical blog post and wondered how a developer made their way into writing? Are you curious about the backgrounds, inspiration and motivations of practitioners churning out blogs? For us, it’s simple. We know by experience that our practitioners come from…

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Meet the Practitioner: Mike “Make a Difference” Mackrory

October 16, 2018 - Meet the Practitioner, Practitioner Marketing

Have you ever read a technical blog post and wondered how a developer made their way into writing? Are you curious about the backgrounds, inspiration and motivations of practitioners churning out blogs? For us, it’s simple. We know by experience that our practitioners come from…

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Are You Just Feature and Functionality?

August 14, 2018 - Marketing

Introduction Of course, YOU aren’t just feature and functionality. You are a unique person with qualities that set you apart from everyone else. But is the story you are telling your customers about your product just feature and functionality? If so, you are missing a…

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MarketingOps

DevOps for Marketing – Is it time for a MarketingOps Manifesto?

July 31, 2018 - Marketing

Introduction The very first principle outlined in The Agile Admin’s version of the DevOps Manifesto is that the “highest priority is to satisfy the customer through early and continuous delivery of valuable functionality.” The dirty little secret about marketing is that marketing often has two…

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Building a developer portal

Best Practices for Building a Developer Portal

June 12, 2018 - Content Marketing, influencer content marketing, Practitioner Marketing

It used to be that the only types of businesses that had to worry about having a developer portal were those which sold to developers. The second cohort of portals was made up of companies that had tech products and an API. But now, unless…

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practitioner content marketing

Why You Can’t Afford Commodity Content Marketing

June 5, 2018 - Content Marketing, influencer content marketing, Practitioner Marketing

They are everywhere—platforms and blog mills that offer content as a commodity. Content to feed the content marketing blog beast. It’s cheap, it’s convenient, and it’s a costly mistake. The nature of a commodity is that it is undifferentiated from what is produced by another…

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